<h2 class = 'uawtitle'>A Low-Cost, Simple Method To Start Growing Your Customer Base in less than 48 Hours</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Kelly Meyers</div><br /><br />
<div class='uawarticle'>One of the greatest challenges of new businesses is tracking down customers. The process can be costly and time consuming. Actually, many businesses go belly up prior to finding enough customers to be profitable.<br />
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Generally, new companies don't have a lot of money and have a limited workforce able to manage a large marketing campaign. It can be extremely difficult to grow a customer foundation.<br />
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<b>What Choice Does a Company Have?</b><br />
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If you are trying to build a client base for your business; don't overlook the opt-in list. This tactic is extremely cost-effective. All the time you put into building your list is well spent because you own your list and can advertise to it over and over.<br />
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You can save money by selling to repeat customers instead on constantly trying to find new buyers. You don't have to run as many ads, you can purchase fewer leads and you can save money on an advertising campaign. Actually, if you succeed at growing an opt-in list, you may not need to buy leads ever.<br />
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Therefore, if building a customer list is so wonderful and low-cost, how do you start?<br />
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<b>1. Start by Getting Prospects to Trust You</b><br />
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This is easier that seems. Remember getting to know people initially and becoming friends. Imagine a person you never met before offered to solve your problem - just to be nice? This is likely to form a certain degree of trust and friendship, right?<br />
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Apply this idea to your business. Give away free advice, tips or free samples to help people. This "gift" makes you look good in their view. What's the likelihood that these people will come back to you and refer their friends to your business?<br />
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<b>2. Next, Put Together Your Gift</b><br />
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Now, don't make this hard on yourself. Remember, you are not in the selling mode - you are just giving away free stuff. A basic 2-page report or small freebie is more than enough. Structure your free report as a "Top 10 List" or a single tip on how prospects can resolve their issues. Make it into a downloadable document with a free software like Cute PDF.<br />
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However, keep in mind: make your first impression great. Focus on quality over quantity. Show people that you're an expert. Teach your prospects tactics to best get rid of their problems. This helps build a prospect's trust.<br />
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In exchange for the free "gift" you distribute, you can ask people to give you their contact information so that you can follow up with them to give them more free tips. If your product really helps your prospects, they will want to keep in contact with you anyway.<br />
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<b>3. Finally, Assemble an Automated System that Does the Work for You</b><br />
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Obtaining a customer's email is much easier than a phone number or mailing address. In general, people are much more likely to give out this information. Thus, let's focus on email addresses. The speediest way to get email addresses is by way of a website.<br />
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If you don't already have a site, set one up. This can be done very affordably with simple <a href="http://www.websitedirect.info/Website-Builder.html">web software</a>.<br />
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With a website, you are ready to add a form to your website and start collecting names and emails from prospects. Email marketing services like Constant Contact and Your Mailing List Provider supply companies with form templates that you can post on your website. They do all of the programming and will oversee your list data for you. Using automated software, following up with prospects is quick and easy.<br />
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Email programs like these cost about $ 20 per month. It is not free, but they cost less than printing traditional marketing materials, paying for stamps or hosting an event.<br />
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Need to find people who will want your free stuff? Take advantage of free social media networks like Facebook and Twitter. Announce your free gift and ask visitors to share the news with people they know. (If people love your gift, they will want to share it anyway.)<br />
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<b>Is There a Downside to Building an Email Opt-In List?</b><br />
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A disadvantage to creating a list this way is that you typically don't meet your prospects face to face. You can only build so much trust through a computer monitor Additionally, you have to spend time and effort and perhaps money developing an item you can hand out for free. Another factor is that if your market doesn't spend much time online, corresponding via email may not be your best option.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Kelly Meyers is the Chief Marketing Officer at HotEnvelope.com. Since 2001, Hot Envelope has helped small and home-based business owners find customers without spending a lot of money. For more information email strategies that can help your business and to get a free copy of the ebook, "How to Write Killer Promo Emails", <a href="http://www.hotenvelope.com">click here</a>.</div><br />
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New Unique Article!<br />
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Title: A Low-Cost, Simple Method To Start Growing Your Customer Base in less than 48 Hours<br />
Author: Kelly Meyers<br />
Email: homebusinesscenter@yahoo.com<br />
Keywords: email marketing,internet marketing,marketing,small business,business<br />
Word Count: 762<br />
Category: Internet Marketing<br />
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