Wednesday, August 29, 2012

Unique Content Article: Common Top Dentist Marketing Mistakes To Refrain From

<h2 class = 'uawtitle'>Common Top Dentist Marketing Mistakes To Refrain From</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Dr Len Schwartz</div><br /><br />
<div class='uawarticle'>If you would like to have a great year financially, its advisable to try small business marketing strategies and ideas. Good dentist marketing makes a difference between a dental practice that is highly profitable and the one that simply pays bills. To have the former, there are some mistakes that need to be avoided.<br />
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Being generic is one of the mistakes that should be avoided. If you are to make profits, anything should work but generic. Use things that are different and unique to your practice and this way your business will stand out. You are able to develop a brand which sets you practice way above the rest.<br />
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Do not take your patients for granted because they are the lifeblood of the practice. You should instead take personal interest in the patients and make sure they are comfortable as they attend their appointments. There are other things you can do that go a long way to make them feel valued like sending them birthday cards.<br />
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When you sent out mass mail and then wait for new patients to stream in great numbers, this will have very little effect contrary to expectations. Success will come through sustained marketing. Rather than using single assault on target market, a campaign should be planned instead. Also remember that you should not market only when things are slow.<br />
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Instead of using referral programs use the best method when trying to market your practice and this method the word of mouth. Using referral programs instead of taking advantage of this method makes you lose out on great opportunities that could help you grow your clientele base. A great way to encourage your patients to spread the word about your practices to their family and friends is by giving them special offers or discounts for every referral they make.<br />
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Another big mistake is not utilizing the use of websites. You should have one because many prospective clients use the internet to find a new dentist. Remember your search engine ranking should be high in terms of keywords and phrases that the engine uses to identify your expertise. If they are not high, the patients will find your competitors instead.<br />
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Another mistake is not producing newsletters for your patients. When putting down the names and addresses of your patients, ask them for their email addresses too. It is these emails that you will need to send the patients their copy of the monthly or quarterly newsletter. The information in these newsletters should be educational which in turn promotes the practice. The usefulness of the information contained in the newsletters should be as genuine as possible to make the patients look forward to reading the next issue. The patients might also probably pass the newsletter to friends or relatives.<br />
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When you don't ask the patients for feedback you are also making a great dentist marketing mistake. You practice could be good according to the patients but if you do not ask them you will end up not knowing. Ask them on a regular basis. This will help you know where you are doing fine and strive to maintain it at that as well as identifying the areas that need more attention.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Learn more about how you can expand your presence with potential patients with effective <a href="http://www.pro2pronetwork.com/dentist-marketing.html">Dentist Marketing</a>. You can learn about the <a href="http://www.pro2pronetwork.com/dentist-marketing-tips.html">Dental Marketing ideas</a> that are designed to meet the unique requirements of dentists.</div><br />
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New Unique Article!<br />
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Title: Common Top Dentist Marketing Mistakes To Refrain From<br />
Author: Dr Len Schwartz<br />
Email: lschwartz@pro2pronetwork.com<br />
Keywords: dentist marketing,dental marketing ideas,marketing and advertising,marketing,business<br />
Word Count: 533<br />
Category: Marketing<br />
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