Unique Content Article: Don't Overlook the Modern Marvel of Direct Mail Advertising

<h2 class = 'uawtitle'>Don't Overlook the Modern Marvel of Direct Mail Advertising</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan Spears</div><br /><br />
<div class='uawarticle'>As an Internet Marketer you probably haven't given things like direct mail a whole lot of thought. It's really okay if this is true for you to. This is something most IMers do not consider. Attracting customers to your online business is something that you can do with the Internet, but you can also do this off-line as well. It is possible to do this with direct mail instead. Using direct mail for this purpose is not simple. On the contrary. It really takes quite a bit of work to create a direct marketing campaign that is successful. In the following article, we will show you a few direct mail campaign tips that you can use to be successful your first time round.<br />
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Don't get caught up in the design and the "prettiness" of your direct mail. As with anything, it should look very nice. You want it to be pleasing to the eye. The content of your mailing, this is what is actually important. Instead of creating something very pretty with horrible content, you are going to get a lot better response from something on a plain white page that is written well. The website copy is what is important, not the design. You can work on that later. This is a rule of thumb online as well as offline.<br />
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When it comes to copywriting, many people think they're good at it. The truth is that some people are and some people aren't. Your direct mail campaign is really not the place to practice or hone your skills at this. Instead of trying to do it on your own (especially if you lack the skills) you should hire a professional copywriter to do this for you. More complicated than it looks, copywriting is quite difficult indeed. The goal is to manipulate people without them realizing it. So you have to write everything in a way that is informative and entertaining, yet underhandedly persuasive. A professional will know how to do that for you. You can recoup your investment by choosing a copywriter to do the job right the first time. If they are good, everything will sell well and you will earn a lot of money.<br />
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Always have a plan for following up after you've sent a piece of direct mail. Direct mail can be used for the follow up but a phone call can be even more effective. It's one more way you can set yourself apart from your competitors. This doesn't work with huge lists of direct mail flyers going out though so keep it small if you plan to follow up with phone calls. Still, it's worth doing. You don't have to have a long "spiel" prepared just let the customer know you sent them something in the mail and ask their opinion. Is all it takes to turn a potential client into a definite client.<br />
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The rumors of the death of direct mail have been greatly exaggerated. This is one claim you should definitely ignore. In the eternal search for newer products and methods of promotion many people forget that there is a reason the old ways lasted so long - they worked. Just so you know you can get a lot more bang for your buck with direct mail advertising than almost any other method available today.<br />
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New Unique Article!<br />
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Title: Don't Overlook the Modern Marvel of Direct Mail Advertising<br />
Author: Jonathan Spears<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 553<br />
Category: Marketing<br />
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