<h2 class = 'uawtitle'>Exactly What Are Location Based Services</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Walter Peyton</div><br /><br />
<div class='uawarticle'>Many of the people who use location based text messaging services are both you and influential.<br />
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Most of the users are actually under the age of 35, and more then seventy percent of these people have a college degree. These folks are in general very technologically savvy and skilled.<br />
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This is the demographic that sets trends and sparks cultural shifts.<br />
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Many of the people who utilize LBS also use other services like Foursquare, Facebook and Twitter and are without a doubt the best demographic to target with mobile loyalty programs, location based deals, special offers and text deliverable coupons. Savvy folks like these often spark a viral marketing campaign, granted the chosen marketing campaign resonates and adds value to the consumers' life.<br />
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Location Based Services and the Impact they can have on Everyday Life<br />
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Do you ever get stuck in traffic?<br />
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Of course just about everybody has, and many people would agree that it would have been awesome to have known in advance that there was a serious traffic jam awaiting them down the road. Location based services can help you avoid that next traffic jam by tapping into your exact location via your mobile device. Aside from just avoiding serious traffic problems, this technology can also help you find a nearby move theater, restaurant and just about anything else you may need.<br />
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There are countless ways that location based services can help companies both large and small. Location based technology helps shipping companies keep track of complicated shipment systems. Location based services come in handy for businesses that utilize taxi cars, rental vehicles, delivery trucks, limousine services and bus services. You can also locate a specific service or a specific person. These location based services can also help strengthen other marketing campaigns and advertising opportunities and also help with car tolls and location based payments at airports and travel centers.<br />
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Location services can also assist emergency personnel focus in on the location of a person in trouble. These services have effectively changed how law enforcement personnel operate on a day-to-day basis.<br />
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Location Based Services and Text Message Marketing<br />
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Location based services can strengthen existing text message marketing advertising and in addition, plays an important role in how companies utilize location based services. With location based marketing services, a company can offer a special coupon when a person comes in close proximity to a particular store or business location.<br />
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For example, a restaurant participating in a mobile location based marketing service can give away a coupon to people driving by their location. A theater could do the same to advertise a special matinee performance. A caf could inform pedestrians that they just brewed fresh mocha cappuccinos.<br />
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This brand of geo-messaging has become increasingly popular amongst both consumers and companies in recent years.<br />
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These same location marketing strategies can be used to guide a person through a shopping center, entire city or even a museum. Certain services can even offer information, videos and photos based on your location.<br />
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If you are walking through a polar bear exhibit at a particular zoo, location based services can instantly give you information regarding polar bears.<br />
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Certain companies have changed the tourism industry by creating self-guided location based tours. Consumers pay a fee and in return receive narratives, videos, pictures and step by step instructions to the area's most prominent landmarks.<br />
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How Location Based Services can Add Value to any Marketing Strategy<br />
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These services work because they function to add value to the lives of users. Numerous businesses offer users a nearby or in proximity to filter that helps consumers instantly locate businesses in their vicinity. Users gain access to invaluable product reviews and advice, which can help make their decision making process easier and simpler.<br />
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Location based technology can assist people in locating other people. The true value of this aspect of LBS is that it allows users the ability to connect with people of similar interests and/or concerns.<br />
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"Checking in" on a mobile device and or cell phone can make the lives of event organizers much less stressful. Of course you could always physically count each individual at a party or expo, but you could just have them check in using their cell phone which makes the task much easier and less stressful.<br />
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Checking in via mobile device can also provide a company with important demographic and contact information of existing and potential customers.<br />
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Location based services are new but growing at an astounding speed. LBS can assist companies with establishing important customer relations, improve customer loyalty and spread brand awareness.<br />
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New Unique Article!<br />
<br />
Title: Exactly What Are Location Based Services<br />
Author: Walter Peyton<br />
Email: info@salesmanagementmastery.com<br />
Keywords: text message marketing,mobile marketing,marketing,mobile business,mobile,telecommunications,business,technology<br />
Word Count: 758<br />
Category: Marketing<br />
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