Unique Content Article: The Importance Of An Advertising Agency In Today's Business World

<h2 class = 'uawtitle'>The Importance Of An Advertising Agency In Today's Business World</h2><br />
<div style='font-style:italic;' class='uawbyline'>by John Sanders</div><br /><br />
<div class='uawarticle'>Anytime a person walks through a store, they see familiar advertised brand names which often triggers a purchase. When a brand name is carefully created, it builds over time. This is how an advertising agency can be of great benefit in introducing a new brand.<br />
<br />
Prior to the 1890's towns were small and people shopped at local stores. As a result, many times the brand name was that of the store itself. Currently there are thousands of 'national brands' on the market such as Purox, Tide, Coca-Cola, Sensodine, and others, that are recognized on sight.<br />
<br />
Restaurants and stores also have a 'brand name'. All over the world places such as McDonalds, Denny's, Chuckie Cheese, and others are well known. It has been stated that today's advertising costs run well over $130 billion dollars each year. This has also increased the worth of the companies such as, Nike's shoes, Barbie Doll, Budweiser, and so on.<br />
<br />
It is intense agency campaigns that influence customer's choices. This requires a brand name that is essential for promoting the image. The name must be catching and the contents of the product must appeal to the customer, with desirable qualities. No matter how good something sounds or looks, if it does not taste or smell good it will not be a popular product.<br />
<br />
Phonetic symbolism is considered in the process of choosing these names. Also, the appearance of the product must be appealing and advertising is the key. Television advertisements are common but if they are not eye catching or funny people are turning them off until the movie resumes.<br />
<br />
Research shows that labels are devised by 90% creative thinking and brainstorming. Another idea source often used is a company's employees. Once this label is selected, it is the duty of the advertising agency to effectively present it to the consumer. This presentation must appeal to the audience most interested in the product.<br />
<br />
</div><br />
<div class='uawresource'><br />
<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
</div><br />
<div class='uawlinks'>Hero Media Group is a leader in integrated <a href="http://www.heromediagroup.com/hmg/services">advertising and marketing services</a>. If you are looking to hire one of the top <a href="http://www.heromediagroup.com/hmg/about-us">advertising agencies</a> in the NYC Metro area, come check us out.</div><br />
</div><br />
<hr><br />
<p>You are receiving this because you signed up for it on 2012-03-18 from IP 108.66.210.38</p><br />
<p>To fine-tune your selection of which articles to receive, just <a href='http://www.uniquearticlewizard.com/bloggers/'>login here</a><br>using your username: </p><br />
<p>To unsubscribe please use the following link:<br><br />
<a href='http://www.uniquearticlewizard.com/unsubscribe.php?mail=kelvinrogersholdings.empowered@blogger.com&code={confirmcode}'>Unsubscribe</a><br />
<hr><br />
<br />
---------------------------------<br />
New Unique Article!<br />
<br />
Title: The Importance Of An Advertising Agency In Today's Business World<br />
Author: John Sanders<br />
Email: kgoldman@heromediagroup.com<br />
Keywords: advertising agency,advertising agencies,marketing agency,marketing agencies,online advertising,digital design,media planning,graphic design,print media,strategic planning<br />
Word Count: 315<br />
Category: Advertising<br />
---------------------------------