Unique Content Article: Writing PPC Ad Copy That Pulls The Reader In

<h2 class = 'uawtitle'>Writing PPC Ad Copy That Pulls The Reader In</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Paul Santana</div><br /><br />
<div class='uawarticle'>Writing an effective ad copy for your PPC campaign is an important step if you want to achieve a high click through rate and good conversions. What you have to accomplish to getting as many eyes as possible on your ad, and then telling people what you have to offer. Since you don't have much space to play around with words when writing PPC copy, it takes a bit of experimentation and targeted knowledge to churn out a copy that gets results. This article will reveal several strategies that have been proven to lend more power to copywriting for PPC ads.<br />
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Get in Your Customers' Shoes: In order to get your target audience to click on your ad and take action, it's important for you to think like them. As you write your ad copy, it's essential to keep your target audience's preferences in mind. You can consider how to target your ad to your target audience once you're clear about who you're targeting. For example, if you're selling "Golf Clubs" with your PPC campaign, then your ideal customers are golfers that are looking for a new golf clubs. Keep the wants and needs of your prospect in the front of your mind as you create your ad.<br />
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As far as presenting your ad in the best possible way, there are a few things to keep in mind. This is easy, make the first letter in all the words used in the title upper case. You will see that this does grab attention because it has been proven over and over. Actually, if you tried to put the entire title in all caps, Google would not approve it because it will look too spammy. But one more point is that you should not do that throughout your entire ad.<br />
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Follow the AIDA Formula: The copywriting formula of attention, interest, desire, and action can be applicable to PPC ad copy, as well. You don't have much space to work with but the AIDA formula can still be applied. Grab the attention of your target audience and generate interest and desire with your copy, along with a strong call to action to wrap it up. While it may take some time to perfect if you're new to copywriting, it's not difficult to get right if you focus. If you utilize this proven formula, it will help you craft good ad copy.<br />
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Nothing can replace excellent ad copy that converts like crazy.<br />
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New Unique Article!<br />
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Title: Writing PPC Ad Copy That Pulls The Reader In<br />
Author: Paul Santana<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 409<br />
Category: Marketing<br />
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