Unique Content Article: Still Advertising In The Dark Ages? Market Your Business To The Mobile World

<h2 class = 'uawtitle'>Still Advertising In The Dark Ages? Market Your Business To The Mobile World</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Dalton Yakira</div><br /><br />
<div class='uawarticle'>Mobile marketing is a relatively new type of advertising. It is no longer the preserve of large organizations. Now, anyone can get involved, and reap big benefits. Check out these great tips.<br />
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Use a platform that allows you to personalize your messages by way of tokens. Personalizing something is always a great touch. You can put your recipient's name in every message making it a little more likely they will want to read it. Just keep in mind the 160 character limit when doing using tokens with email formatting.<br />
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When deciding on doing a mobile marketing campaign, check out what the competition is doing, but do not play follow the leader. You have no idea about what their results are from having a blog, or a twitter account, so don't just get one because they have one, you very well could be following them down a path to disaster.<br />
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Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time, that does not mean they want to spend their time reading long advertisements. Make mobile messages as short and to-the-point as you possibly can.<br />
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When you are setting up your marketing adds for cell phones, they must be cross-platform compatible. Every one has a different phone, and you don't want to end up cutting off some people from seeing your advertisement just because of the phone that they have. Your customers will not switch phones, though they may switch from your product to one that they see all the time on their phone.<br />
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Don't overdo. Be aware that different people have different mobile pricing plans, so one message from you could put them over their SMS limit; how receptive do you think they'll be to your messages when you cost them too much money? Send out the fewest mobile messages per day that you can.<br />
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Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.<br />
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Compared to general Internet marketing, mobile marketing must be short and specific. For example, when targeting users on desktops, it is fine to use a banner ad that points to the main page of your web based store. However, on a mobile ad, even if you manage to get users to visit your website, the vast majority of visitors will not spend time browsing your website. It is far more effective to choose a specific product, and use a concise message that links them directly to a purchase page.<br />
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When sending out messages for mobile marketing, let your customers know that you are sending out messages for a special mobile marketing promotion. You might have to create your own excitement about it by generating flyers and submitting press releases. It does not matter how you get the word out as long as it gets out.<br />
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You should now see why this career is very popular and very in demand. There is so much you can do in it! There is also a ton of information on how to start enjoying the benefits of it. By following these tips, you are well on your way to becoming a successful mobile marketer.<br />
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<div class='uawlinks'>Get the top phone directory for listing i.e.<a href="http://www.ctelefonkatalogen.biz">Mdhuset AS</a></div><br />
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New Unique Article!<br />
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Title: Still Advertising In The Dark Ages? Market Your Business To The Mobile World<br />
Author: Dalton Yakira<br />
Email: ZIFI77@GMAIL.COM<br />
Keywords: communication,Mobile,Mobile Marketing,Outdoor Advertising,Advertising,Marketing and Advertising,Business<br />
Word Count: 567<br />
Category: Advertising<br />
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