<h2 class = 'uawtitle'>The Latest in E-Commerce Marketing</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Diana MacHiavelli</div><br /><br />
<div class='uawarticle'>There are many new strategies for making the purchase process on your e-commerce site smoother and more seamless. Online catalogs with products that can actually be clicked on are a big hit in the online retail world. Unfortunately for e-commerce websites, there is only a small time gap from the moment that a customer spots an item they want to the moment they hit the checkout process. If there are too many steps, you can be sure they will lose interest and look elsewhere. <br />
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The marketing professionals at Neiman Marcus have created a new system which makes e-commerce even easier to use! They have taken the idea of the online look book and created an interactive video you can shop from. This welcomes the arrival of designer Rachel Zoe's first costume jewelry collection.<br />
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This video features dancing models adorned in this jewelry collection. Viewers can click on white circles that appear in close-up shots of the jewelry. Viewers can click on the video to pause it, which then shows them the price and official product shot. The viewer can then click "shop" to see the product page and they can also share the item directly on social media. Another interesting aspect about this marketing technique is the survey feature it provides. Users can fill out a questionnaire to reveal how much they know about each collections designer. This is a great way to make the user feel part of the brand. <br />
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This video is a brilliant idea to consider if you are in the business of e-commerce. Visual is absolutely the way to go. People want minimal text and design all across the board. Your website design should be very neat, easy to read, and the product should be very easy to see. Remove all of the extra clutter around the product and also make sure that the buy button is loud and clear. <br />
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One great thing about videos is that you can also track them to see which purchases were made thanks to the video. This gives you a lot of good feedback and information about your customer base. This new concept combines two magical consumer elements, television and shopping. It smells like inevitable success to us! Your viewers can find inspiration in how and where things are being used when they see the products in action. A good place to start is a simple You Tube video that features your products and build from there.<br />
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New Unique Article!<br />
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Title: The Latest in E-Commerce Marketing<br />
Author: Diana MacHiavelli<br />
Email: legalteam@29prime.com<br />
Keywords: 29 Prime, 29Prime, SEO, Reliable Places, Online Marketing, Search Engine Optimization<br />
Word Count: 407<br />
Category: Advertising<br />
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