Monday, August 20, 2012

Unique Content Article: How to Sell More Video Production Contracts

<h2 class = 'uawtitle'>How to Sell More Video Production Contracts</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Kris Simmons</div><br /><br />
<div class='uawarticle'>If you know how to make better proposals, it's easy to get more contracts and gain more profits from your video business. Are you happy with the results that your proposals produce? Do you feel that improving your proposal will generate more projects? Do you find it difficult to demonstrate the necessity of your video services in meetings you attend or documents you make?<br />
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If so, the information here is exactly what you need to jumpstart your success. I've outlined the step-by-step process I use to write proposals that have enabled me to win millions of dollars in new business and continue to play an instrumental role in helping to grow my video production company to soaring heights.<br />
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Before I begin, it is necessary to let your clients know the benefits of using video for their business. It is not about being glamorous or following a trend. The most important reason behind a company's decision to use video is their belief that it actually works to get them the following things.<br />
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1.) Generate more dollars<br />
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2.) Save more money<br />
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3.) Make and save more money.<br />
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What you need to do to get these larger budget projects is to make them realize that investing in your video services will help them achieve all of these things. If you are not successful in making them understand this, they will never approve your proposal. That's it. If you can make them see the value of their investment, they will definitely sign your contract.<br />
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Identifying the Need<br />
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After successfully producing a lot of videos for a high-end company, I wanted to know why they weren't interested in using video to spread information to their workers and customers more often. They have several employees and customers all over the U.S. After my research, I learned that they weren't worried about the production cost. They were more worried about the cost of distribution and duplication.<br />
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I understood that from my past experiences, I am capable of decreasing the distribution expenses by 75%. But if I want to achieve this, I need to have an online streaming video platform to help my client organize his videos for his target audience.<br />
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Suggesting a Solution<br />
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After crunching the numbers and feeling pretty confident that I could develop the online distribution technology by marrying existing technologies, I requested a meeting with the client to pitch the concept. Intrigued by my enthusiasm, they agreed and I had exactly one month to develop a presentation.<br />
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To accomplish an impressive presentation, I have to make a proposal that will attract their attention and will make them realize that the numbers I will show them are legitimate to decrease their distribution cost by 75% but will effectively reach their target employees and customers. Their communications department will be responsible for the distribution of the video instead of the IT Department. That's what it will take for this deal to pull off.<br />
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In the coming month, I made a brief video as an introduction, created an interactive presentation and printed colored booklets that had the documents of the presentation and the research I completed about the advantages of implementing video to reach out to employees and customers. I wanted the client to feel enthusiastic about the product by letting them understand the advantages they will get from a Streaming Video Channel.<br />
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After showing the exact presentation to different Departments on the same company, I sealed two contracts that are worth more than $200,000. With the things I have experienced from that deal, I got to flawlessly draft my sales pitch and proposal writing system. This gave way to securing more contracts on a two-year period that are worth almost $40000 revenue every month on the same client.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Looking to find the best resource for running a successful video <a href='http://www.kre8insights.com'>production company</a>, then visit Kris Simmons' website to find the best advice on how to use your <a href='http://www.thesixfigurevideographer.com'>filmmaking</a> skills to generate a six-figure income.</div><br />
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New Unique Article!<br />
<br />
Title: How to Sell More Video Production Contracts<br />
Author: Kris Simmons<br />
Email: info@kre8insights.com<br />
Keywords: video business,video company,business technique,business strategy,proposal,revenue,income,profit<br />
Word Count: 616<br />
Category: Marketing<br />
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