<h2 class = 'uawtitle'>Creating your business page for Facebook</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Peter Owen</div><br /><br />
<div class='uawarticle'>How Do Facebook Business Pages Work?<br />
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Business owners across the board are trying their hand at social media marketing. The most powerful of these platforms is Facebook. However, businesses have a hard time understanding the difference between pages and profiles. <br />
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Profiles are meant for the individual<br />
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Profiles are what the casual user of Facebook sets up. This is where people can express themselves through their appreciation of music, television, and other pop culture items. They reconnect with old friends, and also add their new ones to create a personal network. The profiles display things of a more personal nature about the individual using the site. <br />
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Businesses don't use profiles<br />
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It is ill advised for companies to use a profile at this stage in Facebook's development. In fact, they can send a mixed message to potential customers. Even worse, Facebook has a tendency to frown upon a corporate profile doing too much heavy advertising.<br />
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Friends and fans explained<br />
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Business owners are sometimes confused about the difference between fans and friends. A company's brand doesn't have friends simply because it isn't a person. It won't acquire new friends, or have favourite books. The brand is for the purpose of gaining followers as fans. These fans will then discuss various topics about the business and the industry as a whole. <br />
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Facebook is the preferred social site<br />
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According to a recent poll from Business.com, roughly 83% of 3000 business owners claim that Facebook was their preferred method of interaction with customers. This wasn't always the case. When businesses started rushing into the social networking arena, it made a sort of mess between the current relationships of people that were using those platforms. In many cases, if their pitch wasn't strong enough they would do more harm than good at getting their message out to people. This is because the networking sites were already established by a more casual user base.<br />
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What is the role of groups?<br />
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The group activity isn't necessarily a solid marketing plan either. In the beginning, groups were set up as a networking tool with other people who shared similar interests, but was never used for branding purposes. They initially had good intentions, but have lost their value to pages instead.<br />
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Pages are for branding purposes<br />
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Once the business has properly set up their Facebook page, the trick is to get content flowing to it from several different resources to make the page look nice and full. One common mistake businesses make is trying too hard to mimic their website. The snippet should be short and powerful on the Facebook page. It can include twitter feeds, offers, and should have some good conversation starters to get the activity flowing.<br />
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The switch from profile to page<br />
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Sometimes companies have a profile they need to get converted over to a page without losing their sensitive data. If the company will ask Facebook, they'll often help out with this transition or even do it for them. This ensures that contacts, and any other sensitive data gets moved over to the proper place.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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New Unique Article!<br />
<br />
Title: Creating your business page for Facebook<br />
Author: Peter Owen<br />
Email: dirasu.678269.0@articlesamurai.com<br />
Keywords: facebook,business,fans,business profile<br />
Word Count: 507<br />
Category: Marketing<br />
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