<h2 class = 'uawtitle'>Top 10 Best Marketing Books</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Brett Miller</div><br /><br />
<div class='uawarticle'>Here are my top 10 favorite marketing books. (in no particular order)<br />
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1.) Insanely Simple (Ken Segall)<br />
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Description: In Insanely Simple, you'll gain insights into the mind of Steve Jobs, and listen in on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.<br />
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Pros: Fascinating look at Apple's business practices from an outsider<br />
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Cons: It tends to repeat itself<br />
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2.) Spent (Geoffrey Miller)<br />
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Description: Reveals the hidden reasons for why we buy what we buy. Spent applies evolutionary psychology to marketing and perceived status that is American consumerism. Miller starts with the theory that we purchase things to advertise ourselves, and then examines other factors that dictate what we spend money on.<br />
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Pros: The evolutionary approach to marketing is game-changing<br />
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Cons: Lots of filler content<br />
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3.) The Tipping Point (Malcolm Gladwell)<br />
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Description: The tipping point is that moment when an trend, idea, or social behavior crosses a threshold, tips, and spreads like wild fire. Gladwell explores and illuminates the tipping point phenomenon that is already changing the way people throughout the world think about selling products and disseminating concepts and ideas.<br />
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Pros: Entertaining read packed with data<br />
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Cons: None. Read this book.<br />
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4.) Reality Check (Guy Kawasaki)<br />
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Description: Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This book collects, updates, and expands the best entries from Guy's popular blog and features his inimitable take on everything from effective e-mailing to sucking up.<br />
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Pros: Guy Kawasaki is always entertaining and articulate. It provides startup AND marketing advice<br />
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Cons: Doesn't live up to its true potential<br />
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5.) Delivering Happiness (Tony Hsieh)<br />
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Description: Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business; through LinkExchange (acquired by Microsoft), Zappos (acquired by Amazon for over $1 billion in stock), and much more.<br />
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Pros: Advice from a real entrepreneur. Nice mix of biography and business advice<br />
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Cons: Doesn't come with free shoes :)<br />
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6.) Content Rules (Ann Handley)<br />
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Description: Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a customer base.<br />
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Pros: Actionable and practical advice to get started<br />
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Cons: Needs more information on building a user base<br />
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7.) Made to Stick (Chip Heath)<br />
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Description: Made to Stick will transform the way you communicate ideas. It's a fast-paced recap of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the elementary-school teacher whose simulation actually prevented racial prejudice. Eye-opening and often surprisingly funny, Heath's book shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own ideas stick.<br />
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Pros: Entertaining with great case studies<br />
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Cons: A little longer than it needs to be<br />
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8.) Blink (Malcolm Gladwell)<br />
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Description: Blink is a book about how we <br />
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think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Blink is full of answers<br />
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Pros: Wildly entertaining with great stories and fascinating data<br />
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Cons: None. Buy this book :)<br />
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9.) Enchantment (Guy Kawasaki)<br />
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Description: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms relationships and situations. It converts hostility into civility and civility into affinity. It changes the cynics and skeptics into the believers and the undecided into the loyal. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.<br />
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Pros: Covers a wide range of marketing and startup ideas<br />
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Cons: It gets repetitive<br />
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10.) Brain Rules (John Medina)<br />
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Description: Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered fascinating details every business leader, parent, marketer and teacher should know - like that physical activity boosts your brain power.<br />
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Pros: Psychological and biological look at marketing.<br />
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Cons: Leans towards academic<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Learn more about these great books here: <a href="http://mindofmiller.com/best-marketing-books/">Best Marketing Books</a></div><br />
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New Unique Article!<br />
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Title: Top 10 Best Marketing Books<br />
Author: Brett Miller<br />
Email: brett@mindofmiller.com<br />
Keywords: best marketing books, top 10 best marketing books, top 10 marketing books, marketing books, marketing book reviews, great marketing books. marketing book<br />
Word Count: 729<br />
Category: Marketing<br />
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