Wednesday, October 31, 2012

Unique Content Article: Minimizing Risk with Facebook Advertising in Your Online Business

<h2 class = 'uawtitle'>Minimizing Risk with Facebook Advertising in Your Online Business</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Ethel Elliott</div><br /><br />
<div class='uawarticle'>If you ever wanted to reach extreme numbers of people in your market, then Facebook advertising is where you need to be. The best way to look at this opportunity is that it offers one more rather large avenue for marketing. If you have dreamed about getting involved, then now is the right time to start learning about it.<br />
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Running ads on Facebook is similar to other platforms in that you have to employ the right methods for targeting to your audience. That's right; by tailor making your ad's copy and the image towards a specific group of audience or a "hyper targeted" demographic group, you'll be able to easily increase the click through rate. If you want to prove the validity of what we are saying, then simply run tests between targeted and non-targeted ads. Of course there is strong competition at Facebook, but that is all right and certainly does not mean all of them know what they are doing.<br />
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You can use a slightly different approach and send people from your ad to the tab on your Facebook page that is marked, reveal. This happens to be one of the most effective ways to convert your visitors into fans, since you'll be hiding some valuable content which is revealed only when the fan hits the like button. This is all about maintaining trust and keeping everybody relaxed since they will not be taken off of Facebook to some totally unknown site. There are no guarantees that everybody will like your page, and there will be a conversion rate for this part of the process, too. However, after they have liked and joined your page, then your normal marketing processes will take over.<br />
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If you're a smart advertiser, then you'll realize that driving traffic to your Facebook fan page and capturing their email address is the best thing you can do to get a higher conversion rate. What you want to do is get them to subscribe, and then it is a matter of sending out autoresponder emails to them. The biggest advantage of following up with your prospects is that you'll eventually be able to convince them to take action on whatever offer you're promoting. So get familiar with Facebook's resources and help pages to find out how to put all this into effect.<br />
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Every ad you eventually run will need to speak the language of your audience, and it is your job to make sure your ads do that. If you do not think relevance matters, then run your own tests and find out for your self. Facebook PPC resembles Google AdWords in some respects because they are both pay per click.<br />
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About the Author:<br />
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<div class='uawlinks'>You know there are many methods available to use with online marketing, and <a href="http://www.robselaney.com/blogging-with-john-chow-review">copy paste profits review</a> is merely one of them but it should be seriously considered.</div><br />
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New Unique Article!<br />
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Title: Minimizing Risk with Facebook Advertising in Your Online Business<br />
Author: Ethel Elliott<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 446<br />
Category: Marketing<br />
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