<h2 class = 'uawtitle'>Why Implement An Article Marketing Campaign</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jackie Norton</div><br /><br />
<div class='uawarticle'>The way that people conduct business, and specifically marketing, has changed with the introduction and rise of internet use. Any business is now able to reach customers in any part of the world with a website. On the other hand, a website that does not receive traffic is practically useless. Therefore, businesses should consider article marketing to assist with improving their online marketing.<br />
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Customers are able to find your website by clicking on links in articles that are placed on other sites, including blogs and forums. These articles are promotional in nature and will talk about a particular aspect of your company or product, or simply provide a general overview. The articles can be written by someone at the company and then different versions of the piece can be generated by using an article spinner. However, many companies choose to use an article brokerage site or hire an independent contractor to get their articles, and the whole industry of article writing has become big business.<br />
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Search engines take into account the number of external links that are included on a website, so just by having these links your site has a better chance of ranking higher in the all important search engine rankings. These articles are published in different places on the Internet and regardless of how the articles are generated, readers are able to easily visit your website by simply clicking on a link.<br />
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You will also create more overall awareness of your product or service, by using article marketing and allowing people top read more about your company. Even if a reader does not click on the link to be redirected to tour website he or she is finding out more about your company and gaining a positive impression. The tone of these articles should of course be positive, although not overly pushy or promotional in nature.<br />
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If you have not grasped the importance of article marketing, the technique can greatly help your company and your bottom line. In addition to directing a potential customer to your website, it also allows you to focus on specific consumers and a defined market.<br />
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New Unique Article!<br />
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Title: Why Implement An Article Marketing Campaign<br />
Author: Jackie Norton<br />
Email: dustin@bizoppmarketing.com<br />
Keywords: article marketing,online marketing<br />
Word Count: 353<br />
Category: Marketing<br />
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