Unique Content Article: Direct Mail Is Not Dying, Just Re-directed

<h2 class = 'uawtitle'>Direct Mail Is Not Dying, Just Re-directed</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Keith Klamer</div><br /><br />
<div class='uawarticle'>Quiz: What marketing medium do these companies and one non-profit have in common?<br />
<br />
1. JP Morgan, Chase & Company<br />
<br />
2. Citigroup<br />
<br />
3. Sprint/Nextel<br />
<br />
4. Discover Financial Network<br />
<br />
5. The American Red Cross<br />
<br />
Answer: They are the Top 5 direct mailers in the United States so far in 2012. The ranking is not predicated on actual direct mail volume per company but instead is based on the sales, revenue and fundraising numbers garnered from public sources. Yet industry observers say a respectably accurate direct mail budget can be surmised from this data, and though down from 2007's banner-mailing year, is almost assuredly still in the hundreds of millions of dollars for each company or organization in the Top 5. All of this poured into a medium that has elicited more funerals than fans the past several years.<br />
<br />
But the list proves that direct mail continues to be very effective. For these are companies which cannot be written off as stupid. It includes several of the most intelligent and forward-thinking companies who believe in direct marketing. These marketing pros know how to test and track response, and they leverage direct mail because it gives them that response.<br />
<br />
That's not to state direct mail has remained the same or not changed with new digital marketing because it has. In fact, perhaps the most crucial reason for DM's rejuvenated potency is its almost total integration with online media techniques. For example, direct mailers have learned to craft hybrid direct mail/email campaigns that work synergistically to raise response levels... and total purchase amount. Whole marketing treatises have been released laying out just how to harmonize the two media for best effect. Stands to reason the Top 5 direct mailers this year are using the same tactics, which have re-energized post-office delivered mail.<br />
<br />
So the next time you hear a so-called expert say that direct mail is dead, just recall that the companies listed above are far from corpses. Instead, they are gaining new life from direct mail!<br />
<br />
</div><br />
<div class='uawresource'><br />
<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
</div><br />
<div class='uawlinks'>Want to find out more about <a href='http://www.commercial-letter.com'>direct mail in an email world</a>? Then visit <a href='http://www.commercial-letter.com/comlet/capabilities/'>the website for Commercial Letter</a> to learn how to get the most from both media.</div><br />
</div><br />
<hr><br />
<p>You are receiving this because you signed up for it on 2012-03-18 from IP 108.66.210.38</p><br />
<p>To fine-tune your selection of which articles to receive, just <a href='http://www.uniquearticlewizard.com/bloggers/'>login here</a><br>using your username: </p><br />
<p>To unsubscribe please use the following link:<br><br />
<a href='http://www.uniquearticlewizard.com/unsubscribe.php?mail=kelvinrogersholdings.empowered@blogger.com&code=36575044a9355309bd227467121a74cc'>Unsubscribe</a><br />
<hr><br />
<br />
---------------------------------<br />
New Unique Article!<br />
<br />
Title: Direct Mail Is Not Dying, Just Re-directed<br />
Author: Keith Klamer<br />
Email: keith@net-ahead.com<br />
Keywords: direct mail, email, marketing campaigns, business<br />
Word Count: 324<br />
Category: Marketing<br />
---------------------------------