Unique Content Article: Is the Cause of Missing Sales "Me Too"?

<h2 class = 'uawtitle'>Is the Cause of Missing Sales "Me Too"?</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Adam Gordon</div><br /><br />
<div class='uawarticle'>You don't wish to be different from your competition, do you?<br />
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Maybe you are quite happy with the level of sales you are winning? You have no worries about where tomorrow's sales are coming from, or even next year's sales. Life is a certainty after all.<br />
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Then again, perhaps you are not. Perhaps the world is less certain than you had thought it to be. So perhaps you need to look at whether you could be missing out on sales which would otherwise be there for the taking.<br />
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If you are into "me too" marketing perhaps that is causing you to be missing out on those sales?<br />
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Not sure that you are? Here's how to check. The easiest way to do this is set up a table in your computer, but you can use Paper Mark 1. Take your list of all your competitors (you do keep a list don't you), then make a list of the marketing materials they are using, and the message they are putting out.<br />
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The source material will include any Yellow pages advertisements, newspaper ads, radio and TV, website, flyers or whatever. Identify the message. Do they claim a point of difference and, if so, what is it? What are they claiming to be able to do? Does their promo material identify their target markets?<br />
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Then do the same exercise for your own business. What promotional materials are you using, and what is your message? What are you claiming to be able to do? And what point of difference are your promoting?<br />
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Now we get to the point. What you are looking for is any points of difference between what your promotions your business, and what your competitors? Do you imitate what ALL the other competitors are doing and model your ads and promotions after theirs. WHY?<br />
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Do you assume that if your competitors are investing that money in their promotions every month or every year - it MUST be working right? WHY?<br />
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Could it be that being seen as different is not what you want? Why don't you want to be seen as different?<br />
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If your promotions, and your products or services are apparently no different from the competition, then the sales you are getting are random and you have only one thing left to compete with, and that is price. If you are reduced to competing on price, then the first thing you can say goodbye to is profits.<br />
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It is your marketing methods and materials which are the leading edge to you being seen as the 'go to' person in your marketing niche. Without that, you won't stand out, and you need to stand out from the crowd. Dare to be different and you won't be seen as "me too".<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>For more than two decades Adam Gordon has been helping small businesses to plug <a href="http://tinyurl.com/ktflaj">profit leaks</a>. To find more tips on how to make yourself different & find a free copy of his 7 Clues to a Profit Leak go to http://tinyurl.com/38tanvb.. Free reprint available from: <a href="http://www.uberarticles.com/home.php?id=1671229&p=67776">Is the Cause of Missing Sales "Me Too"?</a>.<br />
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New Unique Article!<br />
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Title: Is the Cause of Missing Sales "Me Too"?<br />
Author: Adam Gordon<br />
Email: tec@profitsleakdetective.com<br />
Keywords: winning sales, me too marketing, marketing material, target markets, promotional material, marketing methods, marketing, small business,business<br />
Word Count: 457<br />
Category: Advertising<br />
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