Unique Content Article: How To Get Started Using PPC Advertising at Yahoo!

<h2 class = 'uawtitle'>How To Get Started Using PPC Advertising at Yahoo!</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Kathrine Brown</div><br /><br />
<div class='uawarticle'>Every Internet marketer knows the value of pay per click traffic, and knows how effective and high quality it can turn out to be. However, when it comes down to actually seeing results, you'll find it difficult to work with Google AdWords, particularly because it's highly competitive. On the other hand, Yahoo! Search Marketing gives you all that AdWords offers, but with less competition and lower bid prices. Let's see what you should focus on when working with Yahoo! PPC.<br />
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Landing Page Relevancy: When a person reads an ad and then clicks on it, they expect to land on a page that is in tune with what the ad is offering. If you're going to make it confusing for them, then you'll end up wasting your money on clicks that don't convert. In order to boost the conversion rate of your PPC ads on Yahoo!, it's really important that you focus on creating a relevant landing page that goes with your ad copy. Whatever you do, don't send people to a generic homepage on your site. Assuming that your prospects will simply figure it out on their own is wrong; you have to ensure they land on the page that exactly gives them what they want. If you want to generate a good conversion rate, make sure your landing page doesn't have too many elements that will distract your audience. Your whole landing page should focus on only one thing, which is to make sure your visitors take action.<br />
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Take Advantage of Bid Gaps: If you notice the ads for large advertisers on Yahoo! you'll see these advertisers tossing money nonchalantly, without minding the targeted keywords. This scenario creates a strong chance for a brilliant, analyzing advertiser like you to save money. You should bid on keyword by keyword basis, and not set the bids as per category. If you monitor your bids efficiently, you'll go far, because you'll be using your investment more wisely, as opposed to simply using random keywords that you like, which in turn would go to waste.<br />
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Implement Tracking: Tracking your results is critical to maximizing the success of your Yahoo! PPC campaign. Don't just rely on the reporting tools provided to you by Yahoo! . Even though these tools are reasonably good, you need something that can give you more detailed results in order to see which keywords are performing, and are being triggered by your advanced matches. You will need a list of exclusions for advanced match keywords, and this is the only way to build that list.<br />
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Remembering our entire discussion in this article is important since eventually you will be investing your hard-earned cash into running a campaign on Yahoo! and you deserve no less that a good return on your investment and reap some handsome profits.<br />
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New Unique Article!<br />
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Title: How To Get Started Using PPC Advertising at Yahoo!<br />
Author: Kathrine Brown<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 465<br />
Category: Marketing<br />
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