<h2 class = 'uawtitle'>5 Reasons Why You Need a Direct Mail Marketing Campaign</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Ruth Williams</div><br /><br />
<div class='uawarticle'>Direct mail marketing seems to have dropped off many marketers' radar recently. With social media marketing becoming more prominent, is it really a great surprise? After all, Twitter and Facebook is free; sending letters to all your clients costs money.<br />
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But perhaps it's time to dust off that marketing plan and resurrect direct mail. Especially with the uncertainly in the SEO (search engine optimisation) world after the latest Google updates. Here we look at five reasons why you should implement a direct mail marketing campaign today:<br />
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1. Personal<br />
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Unlike online methods, the direct mail approach lets you target each customer individually. Personalise your mail shots by addressing the customer by name. This tailored approach has been lost with online marketing, and really can work wonders.<br />
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Speaking to your customer directly also increases the likelihood of your letters being opened. Receiving a letter is a personal thing, and is sure to sit well with your customers. Whatever the nature of your business and the products you sell, this personal approach is worth a look.<br />
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2. Tailored<br />
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As well as speaking to your customers directly, you should also tailor your marketing to your customers' likes and dislikes. You can message a customer saying "we saw you brought X, so we think you'd be interested in Y and Z".This method of cross selling works really well. You should also consider encouraging customers to buy by offering them a discount code or money saving voucher.<br />
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You can also send certain promotions to certain customers. Use previous purchases to send customers the mail shots and promotions you know they'll be interested in. With online marketing, you risk alienating some customers by only appealing to your 'ideal' buyer.<br />
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3. Results Driven<br />
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Some marketers are under the impression that it's impossible to track the success of your mail shots. However you can integrate the methods you use to make tracking and monitoring your success quite easy. By including a unique URL on your mail shots, you can track how many visitors land on that page.<br />
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You can also track the purchases that used the unique discount codes mentioned earlier. If you vary your efforts between customers, vary these codes and landing pages. That way, you can easily see which of your methods have been the most fruitful.<br />
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4. Reasonable<br />
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The cost of a direct mail campaign is perhaps the main reason why some marketers have abandoned the technique. However, the internet can massively help your offline campaigns. As well as being able to design the mail shots yourself, you can also use the internet to help find affordable printers.<br />
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With so much choice both online and on the high street, you can easily find a price that works for your budget. This way you can create great designs, pay for the printing costs, and still have room left in the budget.<br />
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5. Penalty-Free<br />
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The main reason you need to be implementing direct mail marketing today is Google. The latest algorithm updates released by the search engine are making it harder than ever to rank well and maintain an active online presence. If you're a small business with a small budget, hiring an SEO consultant to fix things might not be an option.<br />
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You stand a much better change of driving organic traffic to your site, by forgetting SEO and taking your marketing methods offline. This will then be the kind of traffic in the frame of mind to buy from you. And lets face it, isn't this the kind of traffic everyone is aiming for?<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Are you utilizing every chance to grow your brand identity? Discover more beneficial marketing approaches which you may not be implementing <a href="http://digpreneur.com/2012/03/06/make-a-great-first-impression-with-personalised-printed-stationery/">in the following article</a>.</div><br />
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New Unique Article!<br />
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Title: 5 Reasons Why You Need a Direct Mail Marketing Campaign<br />
Author: Ruth Williams<br />
Email: paulwebmarketing@gmail.com<br />
Keywords: direct mail,marketing,mail shot,customers,letters,results,printer,campaign,track,SEO<br />
Word Count: 584<br />
Category: Marketing<br />
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