<h2 class = 'uawtitle'>3 Facebook Advertising Tips You Should Always Use</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jeanine Good</div><br /><br />
<div class='uawarticle'>Internet advertising has grown a lot during the last years. While Google did a lot to push the advertising space over the internet, Facebook is the newest entry to do this. Advertisers are finding out that Facebook is very effective for targeting certain niche markets and groups of people. In this post we will discuss 3 powerful Facebook advertising tips that you can use in your campaigns.<br />
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Even though many people forget to do it, the first suggestion for advertising on Facebook is to split test your ads. It is essential that you are getting good results because you don't want to continue investing in something that is not profitable. Many times, you will see Facebook advertisers that introduce new ad campaigns with no more than one hundred dollars cash. When they determine that their results are good, they conclude that the whole Facebook advertising system is bad. However, this is far from the truth. If nobody is responding to your ad, you might want to adjust it. All successful advertisers understand that you must test a lot to get positive ad results.<br />
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A productive Facebook advertising tip would consists of using CPM and not CPC to test ads. You have to recognize the fact that CPC or cost per click is not that valuable when it comes to testing because a majority of the testing is on the landing page. It doesn't let you get the most out of your testing. However, you can make your testing better by placing your ads on CPM or cost per thousand impressions and find the ads that meet the lower cost per click. Here you might get lower CPCs in comparison to the CPC bidding model where you test by bidding for clicks. But when you're using a CPM model, it will help you discover those ads that give the best performance and bring down the overall cost of your campaign. By using CPM you would be able to tell what CPC rate should aim for so that you can determine which ads give the best results.<br />
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You will want to market your fanpage, so direct people to the custom tab and *not* your wall. Ok? This is mainly because your custom tab is in your control and your wall is not. But the custom tab is where you are in charge, and you'll be able to put what ever it is you want for your fan page, etc. There is no control with the wall because, as you know, that's where all the other people can leave comments about who knows what. It's a fact, at this point, that prospects will convert at a lower rate from the wall than your custom tab. Ok, always do business with the custom tab, and the wall is never for business.<br />
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If you want to get involved with Facebook marketing, then you should - so take action right away and move forward. Once you get started, then do not forget to rotate your ads and test them for highest conversions.<br />
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New Unique Article!<br />
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Title: 3 Facebook Advertising Tips You Should Always Use<br />
Author: Jeanine Good<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 505<br />
Category: Marketing<br />
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