Unique Content Article: Uses and Advantages of Product Placement

<h2 class = 'uawtitle'>Uses and Advantages of Product Placement</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Eric Valonoid</div><br /><br />
<div class='uawarticle'>Product placement marketing is becoming extremely popular these days because it offers many advantages to all parties engaged. Product placements and branded entertainment promotions have helped many companies to significantly enhance their bottom line, especially when linked to films with a high success rate. The content below will reveal a few of the uses and advantages of product placement.<br />
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Initially, let have a look at exactly what is branded entertainment.<br />
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Branded entertainment, sometimes referred to as product placement marketing, is a strategy that's used to infuse branded products into numerous forms of entertainment. Basically, brands would offer financial consideration to or pay for producers of movies, television shows, web movies, video games and other forms of entertainment to include their products in entertainment displays.<br />
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The appearance of <a href="http://www.propstarbrandedentertainment.com/tv-and-movie-product-placement-examples.html">movie product placement</a> technique has coincided with the diminishing interests in the traditional advertising mediums. Many companies found that consumers were not listening to traditional advertising media, so product placement was incorporated in their marketing technique to reach a broader audience. Entrepreneurs reinvented their methods and started to put advertisements in popular films and television shows to capture consumer's interest.<br />
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Uses and Advantages of Product Placement<br />
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When marketers began to make use of branded entertainment and product placement strategies, an increasing number of companies were seen promoting their goods in popular films and television shows. These ads may be noticed in famous films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many famous television shows like the Apprentice, Top Chef, Project Runaway and American Idol.<br />
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As of such, the product placement strategy became a magic potion for entrepreneurs. Because of the major success of marketing in movies and television shows, the marketers move on to the next level and started to use internet videos, video games, music videos and other entertainment channels.<br />
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Product placement advertising offers several benefits to manufacturers, producers and movie stars. From the perspective of the entrepreneurs, it provided companies with an opportunity to be related with famous actors and also to use movie footage and stills to comfortably promote other goods.<br />
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As it pertains to the producers and actors, they earned substantial quantity in fees along with the opportunity to promote brands in various film festivals.<br />
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Musicians also benefit from advertising goods in their music videos and lyrics. Most artists use the revenue from these deals to offset the general price of producing their music videos.<br />
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The marketers are also utilizing the internet to incorporate product placements in songs that music fans would get from YouTube. In this instance, the main advantage is that brands would develop higher retention rates in people's minds whenever the artists perform at shows and concerts.<br />
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Overall, product placement and branded entertainment methods have proven to be very effective as more customers are connecting particular products to the names of well-known actors and singers. For this strategy to work, the brands must be featured prominently whilst creating subtly appearance in movies, television shows, web movies or video games.<br />
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<div class='uawlinks'>More info about <a href='http://www.propstarbrandedentertainment.com/what-is-product-placement.html'>Product Placement</a>, can be found at propstarbrandedentertainment.com</div><br />
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New Unique Article!<br />
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Title: Uses and Advantages of Product Placement<br />
Author: Eric Valonoid<br />
Email: blackrose_eu@yahoo.com<br />
Keywords: Product Placement,What is Branded Entertainment,Movie Product Placement<br />
Word Count: 515<br />
Category: Advertising<br />
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