Unique Content Article: Small Business Must Keep Up

<h2 class = 'uawtitle'>Small Business Must Keep Up</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jacob Alcoveston</div><br /><br />
<div class='uawarticle'>Large companies were the first to make significant investments in online marketing because they had large enough budgets to experiment with systems that seem complicated and in which there is no clear connection between investment and return. Smaller businesses have to watch their pennies. But today it is probably more important for an independent coffee shop in Phinney Ridge to be talking to a Seattle SEO firm about marketing than it is for a major coffee brand.<br />
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Under the traditional version of the Internet, a company's web site is its online advertising. Because of this a lot of companies spend plenty of money on the site and then hang it out there, expecting people to see it. The way there were attracted in the past was by keyword tags, which told search engines what they were about. For that independent Phinney Ridge coffee shop, those tags might have included keywords like "coffee" "Phinney Ridge" and "independent." If someone wanted a coffee and searched for those keywords, the slick web site would pop up.<br />
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Until recently banner ads, of versions thereof, were the main method of online advertising, and to place a banner or some other clickable item in front of a potential customer cost money. Larger companies were the first to explore online marketing with any vigor. They had the luxury to do so, since they have large budgets for promotion, and comparatively small investment could tell them how effective a new concept of marketing would be.<br />
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Small slices of very big marketing budgets added up to enough money to drive innovation, and over time the marketing engines in operation online have become increasingly sophisticated and effective. Search engines have changed how they cull results, searching for keyword links instead of the keywords that were traditionally added by Webmasters, and that gave birth to search engine optimization, or SEO, which is essentially manufacturing links in order to drive traffic.<br />
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Of course, the first companies to the SEO table were the ones with the largest brands, and now that the methods have been proven effective most large companies have built their own internal SEO departments. As a result, this kind of marketing has been proliferating, and as large companies become more effective manipulators of search engines they are making life increasingly difficult for smaller businesses.<br />
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Greed has a way of eating more than it can hold, so even companies that seem unique are in jeopardy. Keyword tags used to be extremely useful, but site owners got greedy and started to add more and more keywords, including keywords that weren't directly related to the subject of their site, just to drive traffic. The same will be true of keyword links.<br />
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So while there might only be a couple of independent coffee shops in the Phinney Ridge neighborhood, they aren't only competing with each other for search engine rankings. They're also competing with larger companies, such as online retailers and major coffee brands, that will gradually push their site down the rankings while vying for the top spot.<br />
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The first clients of an established Seattle SEO company were probably large companies. But now any small business that doesn't jump on the SEO bandwagon puts its survival in jeopardy. They have to compete for the keywords that are most valuable to them in order to remain relevant online, drive traffic to their site, and convert that traffic into customers..<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>I'm a search engine optimization expert specializing in natural SEO services. To learn more, here's a great <a href="http://www.audiencebloom.com">Website</a> for more information!</div><br />
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New Unique Article!<br />
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Title: Small Business Must Keep Up<br />
Author: Jacob Alcoveston<br />
Email: johnalston123@gmail.com<br />
Keywords: seattle seo,seattle,affordable seo services,seo services,search engine optimization,search engine,website traffic,website,traffic,business<br />
Word Count: 565<br />
Category: Marketing<br />
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