Unique Content Article: To Take Your Business Global, Think Local

<h2 class = 'uawtitle'>To Take Your Business Global, Think Local</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan X. Livingsworth</div><br /><br />
<div class='uawarticle'>Most would agree that there has to be a balance between the creative and the analytical in order to successfully capture global market share. The question is: How do you develop a strategy that will translate to a global audience? Do you just start plastering the online universe with information about your company in hopes that it will be seen, acknowledged, and absorbed?<br />
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Absolutely not! The first step to creating and marketing a successful brand that is powerful enough to transcend borders, languages, and cultures starts much simpler than you might think; it starts at home. That's right, think local to go global.<br />
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Margaret Heffernan's recent blog on globalization suggests that you grow your business in your local market before considering expansion to the international market. The following statistics were compiled by strategy professor Pankaj Ghemawat:<br />
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2% of voice calls crossed country borders last year; if you include internet calls, the biggest number you get is 7%<br />
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3% of the global population is first-generation immigrants<br />
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10% of the investments around the world were foreign direct investments<br />
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20% of the global Gross Domestic Product is derived from exports<br />
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10% to 15% of Facebook friends do not reside in the same country<br />
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What does the data tell you? It says that the global marketplace is enormous and has an incredible opportunity for growth. Many brands are immensely popular because you can only experience them authentically in the region where they originate.<br />
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Heffernan's article uses the following example that "Emma Bridgewater ceramics has become fashionable and remained pricey because it is still made by hand in the historic home of British pottery, Stoke-on-Trent." Likewise you can only get an Ed Hardy tattoo from Ed Hardy. What about the Super Bowl? The Super Bowl can only be experienced in the United States. Growing your business and your brand in the local market will provide the strong roots to support branching out into the global marketplace.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out <a href="http://www.pedowitzgroup.com/marketing-automation-consultants/">Marketing Automation Consultants</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">www.pedowitzgroup.com</a>.</div><br />
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New Unique Article!<br />
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Title: To Take Your Business Global, Think Local<br />
Author: Jonathan X. Livingsworth<br />
Email: rafael.e.zabala@gmail.com<br />
Keywords: online marketing, internet marketing, global marketing agency,business marketing, marketing agency, global agency,business, marketing<br />
Word Count: 314<br />
Category: Marketing<br />
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