Unique Content Article: Marketing to the Mindset

<h2 class = 'uawtitle'>Marketing to the Mindset</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan X. Livingsworth</div><br /><br />
<div class='uawarticle'>It stands to reason that when people use social media, they do so for different reasons. Their mindset changes depending on which type of social media platform that they are using. When people use Facebook it is to keep in touch with friends and family, play games, talk about politics, or just to say whatever is on their mind. But people use a site like LinkedIn for entirely different reasons. When you log in to LinkedIn the intent is to network, apply for jobs, find qualified applicants for a position, or get career advice.<br />
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LinkedIn conducted a study on mindset and its effects on social media marketing. The "Mindset Divide" concept associates different interests, motivations, emotions, and needs to the various personal and professional social networks. The research allows marketers to better understand the feelings, thoughts, and motivations behind the different mindsets of the same customers in different media settings so they can formulate more effective marketing strategies.<br />
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The LinkedIn study focuses on two mindsets: casual (spending time) and purposeful (investing time). The study illustrates the contrast between want versus need and then explains the best way to market to the customer based on their motivations.<br />
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It doesn't make much sense to advertise red stilettos on a site like LinkedIn, but on Facebook or Pinterest, you'd enjoy much greater success. Take the audience's temperature. What is your audience's mood? Are people online just to browse and spend some time? Or are there intentions more focused; applying for jobs, updating resumes, or working on self-improvement?<br />
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Once you understand your audience and what motivates them, you can tailor a message that aligns with their expectations. If they are online for causal reasons, they would expect to be presented with content about: entertainment, personal interests, family, and friends. If they are online for purposeful reasons, they would expect to see content about current affairs, careers, and updates on brands. Try different posts and updates. Analyzing the results will allow you to determine how best to market to the changing mindsets of your audience.<br />
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About the Author:<br />
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<div class='uawlinks'>Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out <a href="http://www.pedowitzgroup.com/marketing-automation-consultants/">Marketing Automation Consultants</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">www.pedowitzgroup.com</a>.</div><br />
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New Unique Article!<br />
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Title: Marketing to the Mindset<br />
Author: Jonathan X. Livingsworth<br />
Email: rafael.e.zabala@gmail.com<br />
Keywords: online marketing, internet marketing, marketing consulting,business marketing, marketing consultant,marketing, consulting, consultant<br />
Word Count: 340<br />
Category: Marketing<br />
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