<h2 class = 'uawtitle'>Instagram: Harnessing the Power of a Picture</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan X. Livingsworth</div><br /><br />
<div class='uawarticle'>Instagram: If you haven't heard of this tremendously popular mobile app by now, don't worry; we'll bring you up to speed. Photo sharing is yet another tool to help grow your business and it's not too late to get in on the photo sharing action! When it was created, Instagram was exclusively a photo sharing app for iPhones but is now available on Android smartphones as well. Instagram is designed to make it simple for users to take photos, customize them with unique filters, and share them with their friends and family on Instagram, Facebook, Twitter, Tumblr, and other social media outlets.<br />
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Why is Instagram worth looking into for your business and marketing strategy? Quite simply put: exposure. Instagram has over 50 million users and, according to API, Instagram is adding new users at a rate of about 5 million per week. Facebook recently bought Instagram to the tune of $1 Billion dollars! Yes, that's "Billion" with a "B". So what does that tell you? It tells you that Instagram is a gem; there's much money to be made.<br />
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There are a plethora of big brands cashing in on the success of Instagram including National Geographic, CNN, Starbucks, NPR, NBC News, Pepsi, and the Grammys. If you have a product or service that you can highlight with photography, create an Instagram account and start taking pictures!<br />
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Brands use Instagram for the following:<br />
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- Event Marketing- promotion for an upcoming event.<br />
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- Hosting Photo Contests- customers take pictures with or using your product/service.<br />
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- Finding Fans- search for people already using your product/service and other users with similar interests who could become future customers.<br />
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- Telling the Brands Story- photo collage about brand's history, products, services, beliefs, and principles.<br />
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- Show Work Progress or Satisfied Clients- give customers a behind the scenes look into how your products are made, showcasing something unique about brand, and testimonials from satisfied customers.<br />
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But there are several ways to take Instagram a step further:<br />
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- Hash tagging your photos will increase your viewing audience<br />
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- Demonstrating new ways to use your product or service through step by step photography<br />
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- Utilizing other photo editing apps with your Instagram account<br />
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- Link Instagram to your website, Twitter, Facebook, and other social media platforms<br />
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Because images are universal, they don't need much interpretation. If you own a bridal shop, use Instagram to highlight your latest dress collection. Mechanic or tire shop owners can use Instagram to photography the latest rims and tires available and showcase them on customer cars, classic cars, and fancy sports cars. Landscapers, florists, bakers, chefs, artists, and professional photographers each enlist the help of Instagram to show off their visual masterpieces. Instagram increases brand exposure all over the world and using it is as easy as one "click".<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out this <a href="http://www.pedowitzgroup.com/lead-generation-management/">Lead Generation Management</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">http://www.pedowitzgroup.com</a>.</div><br />
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New Unique Article!<br />
<br />
Title: Instagram: Harnessing the Power of a Picture<br />
Author: Jonathan X. Livingsworth<br />
Email: rafael.e.zabala@gmail.com<br />
Keywords: online marketing, internet marketing, lead generation management,business marketing, lead management, lead generation,business, marketing, leads<br />
Word Count: 464<br />
Category: Marketing<br />
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