Unique Content Article: Incorporating Social Selling into Your Maketing Strategy

<h2 class = 'uawtitle'>Incorporating Social Selling into Your Maketing Strategy</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan X. Livingsworth</div><br /><br />
<div class='uawarticle'>Eloqua recently posted an article by Ralf VonSosen, LinkedIn's Sales Solution expert, about how "social selling" is altering the way businesses market themselves and their products. The blog explains quite plainly the changing dynamics in the virtual marketplace. The article clearly defined the steps that need to be taken by businesses in order to keep pace with the ever-changing tides of online marketing.<br />
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The bottom line here is that people know more about technology and online media than ever before. And increasingly, people turn to the internet and social media for a variety of everyday needs. Need a book? Don't go to the library, you can just get it online. Newspaper? They're online. Food? You can get that online too. Want to talk to grandma? No need to call her, just video chat online. Online, online, online. Well, you get my point. And businesses are getting the message, too. Companies have to change the way that they market and sell to reach this growing audience, the online social community. Social community = social selling.<br />
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What exactly does the term "social selling" mean? VonSosen defines social selling as "a philosophy that can scale through technology and business rules, designed to engage in collaborative conversations that establish a sense of trust, while providing mutual value to buyers and sellers without wrestling control of the process from the customer." What does that mean in simple terms? Essentially it means that sales and marketing are no longer two distinct entities with entirely different goals and functions. Social selling encourages cooperation between the sales and marketing groups much more than the traditional sales and marketing funnel where marketing fed leads to the sales team.<br />
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VonSosen summarizes the three steps of the collaborative social sales and marketing process:<br />
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- Find- seeking the right prospects to sell products to<br />
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- Relate- using social media to study the habits of potential clients<br />
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- Engage- applying social selling strategy by connecting with leads across social platforms<br />
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Each of the three steps of the new collaborative processes is essential. Most businesses, however, find that relating to and engaging customers are the most challenging phases of the process. It is not simply enough to find the right prospects to sell to; you have to find a way to draw them in as well. Customers can spend their money anywhere; but your goal is to get them to spend their money with you. Engage them socially. Customers' choices have grown exponentially with the globalization of the online marketplace which provides almost every type of goods or service that you can think of. And customers have more options today than they had yesterday.<br />
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The term "social selling" may be relatively new but the concept behind it is quite old: adaptability. Change or die. Companies must learn to adapt their online marketing strategies to encompass the growing social media marketplace to stay competitive. If you fail to change the way you engage your customers, you will become obsolete. Businesses must evolve to stay relevant. The social selling phenomenon is an essential adaptation for any company that wants to succeed.<br />
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About the Author:<br />
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<div class='uawlinks'>Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out <a href="http://www.pedowitzgroup.com/marketing-consultant/">Marketing Consultant</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">www.pedowitzgroup.com</a>.</div><br />
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New Unique Article!<br />
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Title: Incorporating Social Selling into Your Maketing Strategy<br />
Author: Jonathan X. Livingsworth<br />
Email: rafael.e.zabala@gmail.com<br />
Keywords: online marketing, internet marketing, online marketing company, marketing, business<br />
Word Count: 514<br />
Category: Marketing<br />
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