Unique Content Article: How You Can Write Effective Ad Copy for PPC

<h2 class = 'uawtitle'>How You Can Write Effective Ad Copy for PPC</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jon Pittman</div><br /><br />
<div class='uawarticle'>Writing an effective ad copy for your PPC campaign is all about balance - you have to get everything in order to see the kind of results you want, and this requires a lot of experimentation and testing. This mini tutorial will get you going in the right direction with your copy writing.<br />
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This goes without saying; if you want your target audience to click through your ad, then you first have to make sure they see it. If you use the right keywords in your ad, then they will be bolded and hopefully catch the attention of the surfer. When you write your ads, put your keywords in the headline, or title, and the ad body. The correct keywords must be used in all appropriate places including your site title. You can use keyword insertion in your campaigns so your phrases will appear in your ad title and copy.<br />
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Be Creative but Direct: Writing ad copy gives you a chance to be creative while playing with words, but you need to be direct so you don't confuse your target audience. You need to create an ad that is catchy, unique, and direct. You want to create an ad that stands out from the crowd, not something that looks generic. Get your point across in as unique a way as you can. Experimenting with creativity in your copy can make your call to action more appealing, as well.<br />
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Use Facts: If you can support your ad copy with some known facts then there's nothing like it. People like facts; it helps them trust you more. Your ad copy will be more effective if you can mention facts like you've sold a thousand copies of your product. When you do this, it helps prove that what you're offering works.<br />
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Focusing on improving your copywriting skills will help make your PPC campaigns profitable.<br />
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About the Author:<br />
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<div class='uawlinks'>You know there are many methods available to use with online marketing, and <a href="http://www.youtube.com/watch?v=qDaQpaZaEQ0">seofightback</a> is merely one of them but it should be seriously considered.</div><br />
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New Unique Article!<br />
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Title: How You Can Write Effective Ad Copy for PPC<br />
Author: Jon Pittman<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 311<br />
Category: Marketing<br />
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