Unique Content Article: How To Profit From Smart Banner Advertising

<h2 class = 'uawtitle'>How To Profit From Smart Banner Advertising</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Don Contreras</div><br /><br />
<div class='uawarticle'>A lot of people make fun of banner advertising, and that's ok, but what they really don't know is that if you know what you're doing it can send incredible traffic that is targeted to your offers. The thing about this form of advertising is that the process is nothing like anything else. Banners are considered passe and sometimes viewed as not very cutting edge, but in a lot of ways it's funny and the joke is on them because they're overlooking a tremendous income stream. There's great money to be made using banner advertising, and we're going to serve-up some hot tips you can use, today.<br />
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The copy used on banners is still based on copywriting concepts, so that means you should always include a call to action. It's perfectly understandable when beginner marketers don't even know what a call to action is, and then of course they won't have one on a banner which only decreases their conversion rates. A strong call to action does exactly what it implies, you tell people what you want them to do such as, "Click Here." You can't expect that everybody will be able to get your message and know what action to take unless you tell them specifically. The little bit of copy that most banners contain, compared to graphics, does not matter and concepts of copywriting absolutely come into play. So, hopefully we've made it very clear that you need a strong call to action on your banners. Your ad should be inviting and nothing less than that.<br />
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Due to the extreme limitation on text, you have to choose your words carefully so they make an impact on their emotions. Words such as "free", "amazing", "smashing", create a strong, positive image in your prospects mind, so focus on using them. Banner ad copy must be very, very tight with no wasted words. Never outright copy someone else's banner, but there is nothing wrong from getting ideas and inspiration from them.<br />
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You're also going to test and rotate banners so you can optimize them for conversions. You also want to offer a fresh perspective to your target audience after a while. After a few hundred thousand impressions, your ads can get ineffective, which is why you should change them and bring in a new design to increase the response.<br />
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What we have talked about regarding banner advertising is by no means all there is to learn. It is possible for you to drastically improve your bottom line, but you'll need more knowledge and then take action. The key to success with banners is preliminary research, and then once you get started you need to test your banners.<br />
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New Unique Article!<br />
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Title: How To Profit From Smart Banner Advertising<br />
Author: Don Contreras<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 446<br />
Category: Marketing<br />
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