<h2 class = 'uawtitle'>Helpful Email Marketing Tips for Mobile</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Samantha Lee</div><br /><br />
<div class='uawarticle'>For the past years, there have been massive changes in the way people communicate. Before, it is only through letters and telephone. But now, people have so many options to choose from. They are no longer limited to those 2 choices. They can email, use their mobile phone, tablet, and many more. These changes should be taken in mind by a marketer especially when thinking of doing a campaign launch.<br />
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One of the most known marketing strategies these days is email marketing. It gained favorable reviews out of the facts that it is easy to do and doesn't require a huge budget, time and effort. And the best thing is, it is proven to be effective.<br />
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Despite its popularity and proven efficacy, not all those who went into this venture succeeded. Part of the reason of their unsuccessful campaigns is their failure to recognize the needs of all clients including those who are more into the use of mobile phones. Around 80% of the population is using mobile phones. If you're able to tap this group, then you're on the right marketing track.<br />
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The following are some helpful tips on how one could make his email marketing campaigns effective among mobile phone users:<br />
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1. Make your subject lines short<br />
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An average mobile phone doesn't have a generous screen size. Thus, it's pretty important for a marketer to consider this when making subject lines. Though it is really possible that the entire subject line won't be read by the client due to his phone's limitation, the marketer should at least make the line as concise and interesting as possible especially at the beginning part.<br />
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2. Come up with a concise text copy<br />
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Aside from the subject line, the text copy should also be re-assessed before sending. It must be direct to the point especially at its first paragraph. Users especially mobile phone users don't have the time to scroll your long lines of marketing so be concise.<br />
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3. Choose the text over html<br />
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Multimedia-rich content is awesome but not with mobile phone users who will be having a hard time scrolling the message. If you're considering this population, you better opt for the text format. However, these days there are now email marketing software that's capable of sending message BOTH in text and html. If you have a software like this, then that would be great!<br />
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4. Check for broken links<br />
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Whether or not you are thinking of mobile phone users when launching a campaign, you should always make sure that your links embedded in your message work. Broken links will only disappoint clients and may even prompt them to opt-out from your mailing list.<br />
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5. Consider the overall email size<br />
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Consider all elements of your campaign and see to it that the email's overall size won't pose any problem from computer to mobile phone users.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>If you're looking for more internet marketing tips, feel free to visit the <a href='http://emailmarketingbloggers.com/'>Email Marketing blog</a> today. Don't forget to read the list of popular mailing list managers here: <a href='http://emailmarketingbloggers.com/best-autoresponders'>Best Autoresponders</a> post.</div><br />
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New Unique Article!<br />
<br />
Title: Helpful Email Marketing Tips for Mobile<br />
Author: Samantha Lee<br />
Email: steven_porter@hotmail.ca<br />
Keywords: email marketing,autoresponders,e business<br />
Word Count: 468<br />
Category: Marketing<br />
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