Monday, October 29, 2012

Unique Content Article: Cheaper Isn't Better: The Value of Quality SEO and Content Writing

<h2 class = 'uawtitle'>Cheaper Isn't Better: The Value of Quality SEO and Content Writing</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan X. Livingsworth</div><br /><br />
<div class='uawarticle'>There's a lot to be said for do-it-yourselfers. Like when you know somebody that knows somebody that could do your company's SEO for really cheap? Or that someone that thinks: I'm a good writer and we can save a couple bucks because I'll just write the website content myself. Sound familiar? It might save your company a little money upfront, but in the end it could cost you more than you bargained for.<br />
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Every business wants to succeed. That means that companies have to make smart choices about how to spend, how to save, which costs are necessary, and which cost are unnecessary expenses. There may be several areas where a company feels like they can "trim the fat" but search engine optimization and web content should not be one of them and here's why:<br />
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-SEO and content creation might seem like "no brainers" but there is a difference between simple and correct.<br />
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-SEO and content writing are integral parts of any strong lead generation strategy.<br />
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-Experts understand the industry tendencies and know how to produce long term results.<br />
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-General rule of thumb, if it sounds too good to be true, it probably is.<br />
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-Going the cheap route could damage your online reputation, waste time, and end up costing you more than hiring a professional from the beginning.<br />
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Marketing Zen's blog "Why Cheap SEO and Content Writing May Cost Your Business More" suggests that companies be on the lookout for the following:<br />
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-Overpromising: A SEO company or specialist that promises immediate results in search engine listings or huge increases in hit counts on your links instantly. These kinds of promises usually are a result of inexperienced, unprincipled firms or individuals and can have severe consequences for your business.<br />
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-"Content mills" that churn out tons of low-quality, recycled content. They emphasize speed over quality because their goal is to produce as much content as possible. And if the work isn't up to par, your readers will notice. As a result, your company, your website, and your brand all lose credibility and you could be penalized by search engines.<br />
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The take away lesson: Surround yourself with the right people; the right companies that will help you achieve your goals. "Kind of" knowing how to do SEO or write website content could do you more harm than good, so don't cut corners. Why not just get it right the first time? Hire a professional!<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out <a href="http://www.pedowitzgroup.com/marketing-consultant/">Marketing Consultant</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">www.pedowitzgroup.com</a>.</div><br />
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New Unique Article!<br />
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Title: Cheaper Isn't Better: The Value of Quality SEO and Content Writing<br />
Author: Jonathan X. Livingsworth<br />
Email: rafael.e.zabala@gmail.com<br />
Keywords: online marketing, internet marketing, lead generation strategy, lead generation company,business marketing, lead generation,business, marketing<br />
Word Count: 402<br />
Category: Marketing<br />
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