Unique Content Article: What is Gamification and Does It Really Work?

<h2 class = 'uawtitle'>What is Gamification and Does It Really Work?</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan X. Livingsworth</div><br /><br />
<div class='uawarticle'>What exactly is gamification?<br />
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According to Corey Eridon of Hubspot, "gamification is the marketer's equivalent of turning a baby's spoon into a rocket ship so the baby has fun trying to catch it, and you get your baby to eat the smashed peas. Everybody wins, and the baby has a good time to boot."<br />
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Gamification drives competitions like: whoever tweets the most interesting photograph showing why they love a particular soda, that person will win a one year supply of their favorite drink. Gamification plays on the competitive nature within us all. We all want to win! As a result, the soda manufacturer gets more exposure and the fan gets a one year supply of their favorite soda! It's a win-win situation.<br />
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But does gamification really work for marketing?<br />
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Gamification as an industry tool promotes rapid market and revenue growth and has applications across many platforms: from business markets to education and healthcare. The interaction between business and customer provides a unique collaborative approach to marketing that allows businesses to connect with specific types of customers and engage them in long term conversations. M2 Research and market projections believe that the gamification market will reach 2.8 billion in direct spending by 2016.<br />
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Gamification enhances competitive marketing by targeting specific groups and allows marketers to benefit from viral exposure across social media platforms. There are incentives that make gamification an attractive marketing tool. Bragging rights, achievement recognition, and prizes are just of few of the rewards that will enhance your competitive marketing strategy. According to M2 Research, enterprise-driven gamification will account for 38% of the overall market, or $91 million at the end of 2012.<br />
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Making marketing into a game, however, has some risk. As with everything new, there is a learning curve and first attempts may be a total bust. ROI is the most important challenge in customer gamification. Still, the numbers confirm a strong correlation between the rising participation in social media and the growth of market-driven games.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out <a href="http://www.pedowitzgroup.com/marketing-automation-consultants/">Marketing Automation Consultants</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">www.pedowitzgroup.com</a>.</div><br />
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New Unique Article!<br />
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Title: What is Gamification and Does It Really Work?<br />
Author: Jonathan X. Livingsworth<br />
Email: rafael.e.zabala@gmail.com<br />
Keywords: online marketing, internet marketing, marketing consultant, marketing consultants,business marketing, consulting,marketing , consultant<br />
Word Count: 324<br />
Category: Marketing<br />
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