Friday, June 1, 2012

Unique Content Article: Counseling Practice Marketing: 8 Urgent Strategies You Need to Know

<h2 class = 'uawtitle'>Counseling Practice Marketing: 8 Urgent Strategies You Need to Know</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Casey Truffo</div><br /><br />
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Looking to start or enhance your counselling private practice? These are some key methods to take home (or to the office) with you!<br />
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<b>1. Create your vision: Decide what well off means to you.</b> <br />
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For a few individuals being wealthy means having 5 clients you love working with. For others, it implies having a huge practice with interns and a long waiting list. You get to choose and then make your plan to get there!<br />
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<b>2. Resolve those old issues of cash and worth swiftly.</b> <br />
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I hear all the time that specialists feel guilty for charging a good charge for "helping people." Occasionally it is old principles about money that keep our practice stalled. Sometimes we wonder if it is really fine to charge for doing something we adore. The solution is not difficult! Come to a firm belief that you should make a great living!<br />
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<b>3. Establish your unique knowledge and gifts to clients.</b> <br />
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Each one of us has had many jobs and experiences. In every one, we brought a bit of ourselves to the table. What&#39;s that thread of knowledge for you? Did you know how to help folks understand the discomfort of others? Have you taught folks to see the beauty in their lives? Look for the thread. Find what you&#39;ve got to offer others.<br />
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<b>4. Please specialize: Go a ways into the magic of a spot.</b> <br />
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I went to a networking meeting latterly and heard 35 therapists introduce themselves. At least 30 (it looked) said they worked with adults abused as youngsters. How would I know which specific one to refer a client to?<br />
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Go deeper. "I help people who wrestled with a mother's psychological illness." Or "I help folks that are tired of going from relationship to relationship and not finding happiness." Or "I work with executives who&#39;ve utilized the agony of their youth to prompt them and spur them on and make them extremely successful in business."<br />
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Your aim is to have people say "Hey, that is me" or "Hey, that is my sister" when they hear who you work with. Out of the 35 folks at that meeting, I can remember 4 people who specialized.<br />
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<b>5. Talk about your knowledge so that people say, "I need that!"</b> <br />
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This is the biggie! O.K so now we all know your unique knowledge and whom you help. What do you assist them with? At that meeting, only 1 person said what they helped their "well-chosen" clients with!<br />
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Let's go back to the previous point. "I work with company executives who have utilised the agony of their youth to encourage them and spur them on and make them wildly successful in business. I help them have that very same kind of success and satisfaction in their marriages." Wow! I&#39;m able to see somebody announcing both "Hey, that is me and I need that!"<br />
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<b>6. Create a promoting plan that uses your gifts and that works!</b> <br />
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There are marketing strategies to market your practice. The best tactics are talking, writing and building strategic alliances with others. Don't keep your wisdom a secret! Discover your built-in promoting strengths and then put together the plan. How many speeches would you like to give a year? How many articles would you like to write? As you do this, you become known as "the expert." And whom do everybody wants to send our mates to but "the expert!" I take one day a week to work on my business rather than in my business. That includes working on my advertising efforts, following up with colleagues, planning, and doing my finances.<br />
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<b>7. Track your efforts and your money.</b> <br />
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It is really important to find out how your promotional efforts are working. Did you get a brand new business card made? (Do not even get me started on this! It&#39;s a class in itself.) Do you suspect more people are asking for appointments because of the new card that helps folks understand what you do? Was it that talk at the rehabilitation center or the meeting where you met that smart psychiatrist who works with your same clients? Track how much money comes in as a result of these efforts and how much money you spend on them. Then you know what works and it&#39;s easy to get more clients using that system!<br />
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<b>8. Take time off and love your life.</b> <br />
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We tell our clients this all of the time. It&#39;s so critical. Fresh studies show that taking a day off actually improves productiveness. Lose what you are enduring. Find joy. Love your life. You are a valuable and special, wonderful and unique, unrepeatable miracle of God. Live your life with that information and get support when you forget!<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Casey Truffo is a <a href="http://www.beawealthytherapist.com">private practice marketing</a> coach who works with therapists who want to create multiple sources of income and break free from managed care and insurance based practices. Visit her site for more strategies on <a href="http://www.beawealthytherapist.com/products/free-gifts/">marketing your counseling practice</a>.</div><br />
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New Unique Article!<br />
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Title: Counseling Practice Marketing: 8 Urgent Strategies You Need to Know<br />
Author: Casey Truffo<br />
Email: dirasu.81969.0@articlesamurai.com<br />
Keywords: starting a counseling practice,practice marketing,psychotherapy marketing,marketing your counseling practice,building a successful private practice<br />
Word Count: 795<br />
Category: Marketing<br />
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