<h2 class = 'uawtitle'>Adwords Per Per Click Managment Policy Change, Already Feeling Some Backlash</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Victoria Caldwell</div><br /><br />
<div class='uawarticle'> Google's most recent announcement of changes to Adwords 'Phrase Match ' and 'Exact Match ' ruffles PPC management. The new policy can actually be more expensive for advertisers, and may affect roi. Of course this is very bad for PPC advertisers. Let's see how PPC advertiserst can get more proactive with the new so called improvements. <br />
<br />
We used precise match for a good reason, to remove unqualified and regularly costly clicks. With the new changes, Google tells us they would display our advertisements for 'close adaptations ' and 'typos ' for the important phrases we bid. <br />
<br />
The problem is, PAY PER CLICK advertisers used precise match to nullify using negative keywords altogether. That's right. <br />
<br />
Small adaptations in keywords produce major changes in results, especially conversions. <br />
<br />
We've found in the past, a plural (say 'office chairs') is nearly always much less rewarding a unique (say 'office chair'). <br />
<br />
In reality the CTR will be higher for plural. Conversions close to 0. On the other hand, anomalous keywords (office chair) has lower CTR and conversions 5% to 10% and more. Using novel keywords is lucrative in a few cases. <br />
<br />
Now, with the 'improvements ', Adwords is effectively diluting our policy of not letting our adverts show for plurals. <br />
<br />
I revealed PPC management executives aren't so pleased with these improvements. We used broad match whenever we would have liked to test the effectiveness of close variations and plurals. We used 'exact match ' after zeroing in on qualified searches that guarantee, the least of 5% conversions. <br />
<br />
How to Back Out of Enhancements <br />
<br />
Fortunately , all isn't decked against PPC management. You can back out of these latest changes. See below. <br />
<br />
After you log in to Adwords, go to 'Advanced Settings'. You'll see different options for scheduling, ad rotation, and demographic, and so on. <br />
<br />
Locate 'Keyword matching options ' and click the '+ ' sign proceeding it. <br />
<br />
Push the radio button for 'Do not include close variations ' and click save. That is it! <br />
<br />
Why do this? Because every dime we spend is valuable. PPC management isn't chasing everyone in the internet. It is about attracting 'qualified ' traffic to your website. The keyword permutations actually let plenty of unqualified, unprofitable traffic. It drains your PPC ad budget, your bandwidth and your time. <br />
<br />
</div><br />
<div class='uawresource'><br />
<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
</div><br />
<div class='uawlinks'> To learn more about the simple way to better use PPC advertising in your business you visit<a href="http://ppcmanagementpros.com/"> our website</a> for full information. You can also want to visit our <a href="http://ppcmanagementpros.com/ppcserviceblog">ppc services </a> page. </div><br />
</div><br />
<hr><br />
<p>You are receiving this because you signed up for it on 2012-03-18 from IP 108.66.210.38</p><br />
<p>To fine-tune your selection of which articles to receive, just <a href='http://www.uniquearticlewizard.com/bloggers/'>login here</a><br>using your username: </p><br />
<p>To unsubscribe please use the following link:<br><br />
<a href='http://www.uniquearticlewizard.com/unsubscribe.php?mail=kelvinrogersholdings.empowered@blogger.com&code={confirmcode}'>Unsubscribe</a><br />
<hr><br />
<br />
---------------------------------<br />
New Unique Article!<br />
<br />
Title: Adwords Per Per Click Managment Policy Change, Already Feeling Some Backlash<br />
Author: Victoria Caldwell<br />
Email: dirasu.145083.0@articlesamurai.com<br />
Keywords: ppc management,ppc campaign management,ppc services<br />
Word Count: 377<br />
Category: Advertising<br />
---------------------------------
No comments:
Post a Comment