Unique Content Article: The Benefits Of Email Marketing

<h2 class = 'uawtitle'>The Benefits Of Email Marketing</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Quinn Harris</div><br /><br />
<div class='uawarticle'>To contact prospects and existing customers, an affordable and effective way is through email marketing. In email marketing, your first task is building a list of prospective customers to send the emails to. If you don't have a list, then you have no one to send your valuable messages to.<br />
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To gather email addresses and build a list, some companies use cold-calling and this task can be lengthy and tedious. Making your building list a lot easier is using online opt-ins on your business website. It is common practice today to offer visitors to your site something in exchange for their contact details. Such things include a discount coupon, a report or white paper, or an ebook. A visitor will provide their name and email address which is added to your list when they visit your site and signs up for the free gift.<br />
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Email marketing should not consist of pushy sales messages and promotions. Using email can help build trust, position your company as an expert in your industry, or establish a relationship with your prospects. What this means is you should provide your email list with relevant and useful information that will help them solve a problem without selling your service or product.<br />
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The frequency of your emails will depend on the amount of content you are able to generate, and the nature of the buying cycle. In general, it is recommended that you send at least one email a month, but not more often than every 14 days. Once you've established a pattern, stick to it and avoid filling your customer's inbox every week. If you start sending emails every second Tuesday, then keep to that for a while.<br />
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With email marketing, the great thing about it is that it can be automated especially if use an autoresponder or email management service. If you create specific landing pages that subscribers click through, then it can also be measured quite easily. A good way of measuring your emails' effectiveness is through testing. Doing these tests can help you in designing more effective emails and get customers to take the action that you want them to take.<br />
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Check the spam laws in your country or state when you design your email campaign. You would not want to be guilty of unsolicited mail and this is a major issue for most of us. Most importantly, you must give subscribers an easy way to unsubscribe - and when they do, make sure you remove them from your list. Resulting in being removed altogether is being reported to your ISP for spam.<br />
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Used properly, email marketing can provide you with an affordable, effective way to build relationships with prospects. They will think of you first when they are ready to buy and will think of you as the helpful expert they should buy from if your email campaign has done its job.<br />
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New Unique Article!<br />
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Title: The Benefits Of Email Marketing<br />
Author: Quinn Harris<br />
Email: uaw@commercepublishing.com<br />
Keywords: Email Marketing,Internet Marketing,Internet Business,Internet and Business,Internet and Marketing,Business,Marketing,Business and Marketing,Site Promotion<br />
Word Count: 479<br />
Category: Internet Marketing<br />
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