Unique Content Article: Small Business Marketing Ideas: Customer Gifts, Promotinal Materials, and Advertising Items

<h2 class = 'uawtitle'>Small Business Marketing Ideas: Customer Gifts, Promotinal Materials, and Advertising Items</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Marie Elwood</div><br /><br />
<div class='uawarticle'>If you have an interest in offering your customers (or prospective customers) promotional products and tchotchkes to remind them of your business, don't simply order a basic item that has your company's name slapped on it and think that it will drive repeat sales. Nobody is pining away for another ball-point pen, tote bag, or pocket calendar which has someone else's name on it. In order to make your investment in ad specialties worthwhile, you have to think about your clients first and yourself second. If you don't, your promotional present will be given little attention- - if it is not simply discarded straight away.<br />
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Here are a few suggestions for how to make your promotional products deliver <a href="http://www.increasedresults.com">increased results</a> for your business:<br />
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<b>1) Maximise the metaphors.</b> Instead of offering the same dull items as everyone else does, think about your business in a broader context. Do you keep folks safe? Get them out of hot water? Work out the kinks? Open doors? Use common, everyday objects and expressions to inspire unique and noteworthy ideas for leave-behind promotional gifts.<br />
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<b>2) Tap into trends.</b> Countless product classes have reached a tipping point and are spreading like wildfire. Regardless of your industry, are you able to come up with a branded gift that fits into the love affair buyers have with tablet computers, e-readers, mobile phones, movies/DVDs, coffee, spas, social media, eating out, "being green", etc.?<br />
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<b>3) Sign up for souvenirs.</b> As a marketing consultant, I often lead brainstorming sessions for my clients. Because my customers relish these meetings, they're happy to keep reminders of those fun times in their office. Whether it's magnets, mugs, t-shirts, or sticky notes, my promotional items boldly feature titles like "Acme Brainstorming Team" or "ABC Ideation Project" and an eye-catching graphic. My web address is featured in smaller, grey text.<br />
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<b>4) Find a friend. </b>Search on the net or in your yellow pages for "ad specialty" experts, who have access to thousands of products and who are used to thinking imaginatively about the best way to pull promotional ideas together, without reference to your budget. Most ad specialty brokers are surprisingly affordable.<br />
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<b>5) Keep consistent. </b>Know your brand's character. If it's conservative, don't mix serious items with wacky promotions. Stick to an established group of colours, fonts, and images and reinforce them across all your promotional products. Consistency is one of the most important keys to creating a memorable brand.<br />
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Whether you run an one-person business or work in a giant multi-national corporation, these five simple recommendations can help in increasing the return you get from your advertising and promotional investment. Begin leveraging them today!<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Marie Elwood runs a <a href="http://www.increasedresults.com/Christian-marketing-research-Christian-consultant.html">Christian market research consulting company</a> based in Atlanta that conducts customer focus groups to help large companies interested in <a href="http://www.increasedresults.com/Introducing-a-New-Product-and-New-Product-Commercialization.html">introducing new products</a>.</div><br />
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New Unique Article!<br />
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Title: Small Business Marketing Ideas: Customer Gifts, Promotinal Materials, and Advertising Items<br />
Author: Marie Elwood<br />
Email: dirasu.610843.0@articlesamurai.com<br />
Keywords: Promotional products,Ad specialties,advertising,small business marketing,small business advice,small business tips,entrepreneurs,marketing tactics,marketing ideas,customer gifts,client gifts,promotional materials,advertising items<br />
Word Count: 452<br />
Category: Advertising<br />
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