<h2 class = 'uawtitle'>Facebook Advertising Tips that Give Good Results</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Marc Dillon</div><br /><br />
<div class='uawarticle'>As a result of a good advertising system, Facebook is a leader of the world's social networks. If you desire to use this advertising method, then you must remember the things that we talk about in this article.<br />
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It's a long proven fact that split testing ads for maximum conversions is the smartest thing you can do. Facebook ads are not the same as PPC ads in which the ad is only served up once per search query, and then when the surfer leaves the SERPS page the ads are usually never seen again. At Facebook, the users will see ads more than once in a given period of about a week, roughly speaking. It's definitely different at Facebook where the same ad could be seen by a particular market 20 times or more in a single week. On the other hand, with a situation like that, your audience could grow very old of seeing the same ad. Yes, it is true that when people see the same thing, ad copy and ad headline, over and over again it can sometimes feel old and tired. So each week you'll just write and build multiple ads to show to people. Of course, Facebook is a little smart about this because they'll give you the choice of making up to ten plus ads for each ad group. You don't have to make them totally different, and the thing to do is test out mainly just one thing at a time. You need to always be able to determine why one ad performs better than others - that is critical.<br />
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In addition, you can also split your traffic by age. The best strategy for getting this done is to make up age groups with gaps of 5 years. But, don't limit yourself to groups with 5 year age gaps. This one feature has tons of potential in relation to testing. You'd be able to test the kind of response you're getting from certain age groups and then target your ads according to that. As time continues you will recognize that these responses start to get predictable, which makes your job simpler. This is when you'd be able to cater to people of different age groups with products that are specifically tailored for them.<br />
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Never, ever send fan page traffic to your wall; always make them go to your custom tab for the fan page. No one has control over wall content, for obvious reasons if you know anything about Facebook. However that is not the situation with the custom tab where you do have control over the content. There is no control with the wall because, as you know, that's where all the other people can leave comments about who knows what. And it's been proven that it's difficult to get a conversion from the wall. So be sure to remember to always send any business related traffic to your custom tabs.<br />
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In conclusion, Facebook is evolving just like other marketing systems. But the one good point is that it hasn't gotten old yet, so it still has opportunity to grow.<br />
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New Unique Article!<br />
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Title: Facebook Advertising Tips that Give Good Results<br />
Author: Marc Dillon<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 515<br />
Category: Marketing<br />
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