<h2 class = 'uawtitle'>Mixing Up Your Marketing Made Easy - Three Strategies Every Business Needs in Their Marketing Mix</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Ruth Williams</div><br /><br />
<div class='uawarticle'>In today's crowded world of business, one marketing method alone just isn't enough. Both you and your competitors are vying for the attention of your prospects and customers, but this market is increasingly diversified.<br />
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You won't see them in just one location anymore, so you shouldn't be promoting yourself in just one place. This article will teach you how easy it can be to expand your marketing mix, with 3 simple strategies:<br />
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1. Online<br />
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The first component in any company's marketing mix ought to be an internet presence. This starts, of course, with a search-engine friendly website. You'll want to ensure you are visible when your clients look for you on the web.<br />
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As well as a website, other methods you need to be employing include search engine optimisation (SEO), social media and e-mail marketing, and a pay-per-click (PPC) campaign.<br />
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Together, this combination of methods will increase both your website traffic and your sales. This is, of course, the ultimate goal of your marketing.<br />
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2. Offline<br />
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So as to reach the widest audience possible, you should make an attempt to focus on traditional marketing techniques. Even in a technology-reliant world, your business should be taking advantage of the 'old school' approaches.<br />
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Get in touch with your target market with telemarketing and direct mail. You can personalise and tailor your campaigns to really draw on what's important to them. Send offers, follow up an enquiry, or simply remind them of your amazing products.<br />
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One thing to remember is to avoid being seen as spam mail. This can be the fastest way to lose your customers to your competition.<br />
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3. Experiential Marketing<br />
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Experiential marketing lets you give your potential customers an experience they won't forget. With this in mind then, there really is no better experience than a live event.<br />
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Whether you're launching a product, or just trying to increase your company profile, trade show marketing is an excellent opportunity. Be sure you're fully prepared with a properly designed exhibition stand, attention grabbing displays, and that extra 'something' that makes you stand out from everyone else.<br />
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In today's busy business world, it is vital that you keep your marketing fresh. How else can you make sure you stand out from the crowd? By throwing a whole host of elements into your marketing mix, you stand the best chance of standing out.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>For additional info about face-to-face promotion and exhibition stands, <a href="http://exhibitionstandmarketing.weebly.com/exhibition-stand-marketing.html">take a look at this internet site</a>.</div><br />
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New Unique Article!<br />
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Title: Mixing Up Your Marketing Made Easy - Three Strategies Every Business Needs in Their Marketing Mix<br />
Author: Ruth Williams<br />
Email: paulwebmarketing@gmail.com<br />
Keywords: marketing,business,promotion,exhibition,trade show,experiential,offline,online,exhibition stand<br />
Word Count: 385<br />
Category: Marketing<br />
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