Monday, November 26, 2012

Unique Content Article: Marketing With Pinterest Can Grow Your Business

<h2 class = 'uawtitle'>Marketing With Pinterest Can Grow Your Business</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Shawn Manaher</div><br /><br />
<div class='uawarticle'>Many Internet advertising specialists are looking at marketing with Pinterest as a viable strategy for attracting new customers. The idea behind Pinterest is users can post or pin pictures from their favorite websites on a public board visible to other users. Individuals who view the pins can re-pin the ones they like on their own board. The visual nature of Pinterest makes it popular with users and because it has millions of users, it makes marketing with this website worth pursuing. <br />
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The social environment makes Pinterest an ideal place for small and large businesses to interact with people who are interested in certain products. A service or product gains credibility when it shows up on multiple pinboards. Users can view hundreds of pictures pinned by people who use a specific product. Re-pinning gives the images even more publicity because hundreds of followers have access to the same image. Products posted on Pinterest can market themselves with virtually no effort required. <br />
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Pinterest marketing is quite different from the kind of marketing on a business or personal website. Essentially, the marketing strategy does not concentrate on the service, product or business as the sole entity. The strategy is driven by a model that emphasizes on bringing many people together who share the same interests, taste, point of view. Most importantly it encourages dialogue, discussion and exchange of ideas. Therefore, it is through these discussions that people will compel other people to join in the debate.<br />
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Another consideration for those who would use Pinterest as a marketing tool is that the majority of the users tend to be women in the 25-34 ages demographic. Therefore, items that are pinned to the site should be of interest to this group or their families. Women with children may find resources related to parenting and time management helpful. Women who shop for their husbands would find certain items for men interesting. The marketing for this group should employ strategies that keep them coming back to a board to see what is new or useful for their own situations. Again, the idea behind Pinterest is sharing stories and followers can help to promote good products with the click of a mouse.<br />
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Pinterest offers a great place to make consumers aware of items that are difficult to find. Individuals who have trouble finding what they want use the Internet to locate specific items to find out where to buy them. Marketing on Pinterest offers a way for consumers to see the product and receive information about it. When consumers can judge the quality of an item and get an idea of how useful it can be they will have the tools necessary to make a purchasing decision and promote the item to their peers on Pinterest.<br />
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Before you launch a Pinterest marketing campaign, it is important to understand how the website and the boards work to reap maximum benefit. Marketing on Pinterest goes beyond posting a picture and expecting it to hit in an instant. As you would expect, there are other competing entities, and these are the people you should watch. First, it is important to look around the board and understand how things work. You can do this by choosing something (pin) of interest and watching how it progresses. Evaluate how people are responding to it and why. The next step is looking at items that are repined often. This will give you an idea of how the person who initiated the pin is laying down his or her strategies. If there are many people showing interest and repining, that tells you what you need to do to get such publicity.<br />
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Playing around with pins and boards offers some insight but there are other resources, including various eBooks, offering an easy way for users to learn quickly about the site and what makes it work so effectively. Doing the right research will save marketers from making mistakes when implementing their own Pinterest campaigns. Marketing resources focused on Pinterest teach skills that allow new users to get up to speed quickly.<br />
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A good guide about Pinterest marketing can help anyone develop an effective profile, become familiar with the site's terminology, Pinterest etiquette, analyzing results to determine what is working and learning how to attract a loyal following that will interact with your pins. Internet marketers who have extensive knowledge in these important areas can assist any organization or business in receiving the full benefits of its efforts on the site.<br />
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Finally, there are short courses and workshops out there that can help you understand the new and effective resource. For instance, there are local community institutions that offer courses within other courses where learners can practice using the website under the supervision and guidance of a facilitator who is experienced in using the Pinterest platform.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Want to find out more about <a href='http://www.amazon.com/Marketing-With-Pinterest-ebook/dp/B009VNTPPI'>Marketing With Pinterest</a>, then visit Shawn Manaher's amazon page on how to choose the best <a href='http://www.example.com/subpage'>Pinterest strategies</a> for your needs.</div><br />
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New Unique Article!<br />
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Title: Marketing With Pinterest Can Grow Your Business<br />
Author: Shawn Manaher<br />
Email: imarketing2030@gmail.com<br />
Keywords: Pinterest, social media marketing, social media, seo, search engine optimization, marketing, business<br />
Word Count: 798<br />
Category: Marketing<br />
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