<h2 class = 'uawtitle'>If you care about your company image, Use a professional</h2><br />
<div style='font-style:italic;' class='uawbyline'>by David Slater</div><br /><br />
<div class='uawarticle'>If you are considering using images in your editorial campaigns, it is always a much better idea to get a professional photographer to photograph them for you. It can seem like a real stroke of luck if someone you know can produce the photographs for you for hardly any cost. After all, with digital cameras as easy to use as they are these days, it could appear that photography is simply a process of point and shoot.<br />
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However, a professional photographer is much more than just their gear. They will have covered a huge variety of jobs and bring that knowledge to your job. Many of them will have had years of experience and will understand the craft of lighting and composition. They will know the dangers and be able to advise you on your photographic needs. They will also have a portfolio or a website that you can check out to see that they are appropriate.<br />
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Whilst your friend might be able to take splendid photographs in his field of expertise, it is unlikely that he has the width of experience to deal with all the variables of a professional shoot. You need to have images that show you and your business off in the best possible light. If your attitude to the final edit is " These are OK, they'll do" then they are not likely to be very engrossing for your customers. And if the pictures look amateurish, what will it say about you?<br />
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Professionals are also able to prepare your pictures for your exact requirements, whether they are digital or for print. File sizes and formats can be complicated and the cheap photo management software doesn't always offer what is required - particularly the ability to caption.<br />
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Also, if you are aiming to get your pictures into the media, a professional photographer is likely to have direct access to the relevant editors and be familiar with their technical requirements. A journalist is more likely to consider photographs that are coming from someone they know to be competent, rather than from someone who works for the company and did them himself.<br />
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If you have a particular title in mind, phone them and ask if they can recommend anyone. Of course, cost is always an issue when discussing these kind of ideas but, if you are going to invest money in self-promotion, it is always worth getting the best images you possibly can. And whilst your friend might seem to be a good idea, if it all goes wrong you might have to get a professional in to pick up the pieces.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>David Slater has worked in the photographic industry for many years. He has a particular interest in digital cameras and photography. Learn more about the <a href="http://www.camerawize.com">best digital SLRs</a> from his website, Camerawize. David also runs a website about the forthcoming Nikon D5200, which you can <a href="http://www.d5200.org">browse here</a>.</div><br />
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New Unique Article!<br />
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Title: If you care about your company image, Use a professional<br />
Author: David Slater<br />
Email: jbayston@tiscali.co.uk<br />
Keywords: Nikon D5200,Nikon,cameras,photography,hobbies,technology,marketing,business,lifestyle<br />
Word Count: 433<br />
Category: Marketing<br />
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