Unique Content Article: Helpful Tools to Save Your Marketing Strategy

<h2 class = 'uawtitle'>Helpful Tools to Save Your Marketing Strategy</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan X. Livingsworth</div><br /><br />
<div class='uawarticle'>Douglas Idugboe recently posted an article on Smedio to discuss what kind of technological tools all marketers should be using to be successful. Not only does he tell us why the different types of tech are important, but he also gives us some great suggestions for software. If you think your strategy could use some rescuing or just a tune up, make sure that you are utilizing all seven to your best advantage.<br />
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First on the list is CRM (Customer Relationship Management). This is a key piece of the technology puzzle because it is what builds and manages your sales relationships. There is even software can be integrated with your social media to help manage those channels as well. Idugboe suggests ACT, Salesforce and Nimble as great choices due to their capabilities.<br />
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Marketing is a process that must be managed, just like sales or manufacturing. Marketing automation tools will help you do this effectively so your efforts are not in vain. Idugboe suggests Marketo for inbound and outbound strategies and Hubspot if your focus is on inbound marketing.<br />
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All businesses send email marketing to their customers, but ensuring its effectiveness in generating new leads can be difficult. Idugboe's post recommends using a platform like AWeber, Constant Contact or MailChimp to manage and analyze your email campaigns. Each of these offer great tools to get the most out of your email marketing, so do your research and find out which one offers the most benefits for you.<br />
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Measuring the effectiveness of marketing efforts is necessary if you ever hope to grow your business and expand brand awareness. Analytics will allow you to see which tactics are working and which areas need improvement. Wordtracker or Web Site Optimizer are both good choices depending on your specific needs. Or try Google Analytics--it is free and collects an abundance of information about your visitors.<br />
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Community platforms may not be a necessity for every business, but they are a great alternative if social media channels aren't vey effective. Try Ning or BuddyPress (for WordPress users) to easily create a private online community and connect with your audience in a more useful way.<br />
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On the other hand, social media may be an ideal way for you to connect with your customers, but you aren't sure how to effectively manage it. Thankfully, there are SMM (Social Media Management) tools available to help you automate and run your social media campaigns. Buffer, SMQueue, SocialOomph and MarketMeSuite are all good options if you know what channels you want to use and where you need assistance.<br />
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Market research is essential to any marketing strategy. Unfortunately, it can also be very pricy. Save money and time by using a online survey tool to help create your own surveys and analyze the results. Get the job done with one of the three Idugboe suggests: QuestionPro, SurveyMonkey or Zoomerang.<br />
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There isn't much in today's marketing world that can't be made easier and cheaper with the aid of technology. Do your research and find out what tools you should be inventing in to save time and money on your marketing.<br />
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About the Author:<br />
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<div class='uawlinks'>Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out this <a href="http://www.pedowitzgroup.com/online-marketing-agency/">Online Marketing Agency</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">http://www.pedowitzgroup.com</a>.</div><br />
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New Unique Article!<br />
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Title: Helpful Tools to Save Your Marketing Strategy<br />
Author: Jonathan X. Livingsworth<br />
Email: rafael.e.zabala@gmail.com<br />
Keywords: email marketing management, marketing technology, marketing tools,marketing software, marketing management,b2b marketing, email marketing<br />
Word Count: 516<br />
Category: Marketing<br />
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