Friday, November 23, 2012

Unique Content Article: Five Great Lead Generating Tips with Low Cost

<h2 class = 'uawtitle'>Five Great Lead Generating Tips with Low Cost</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Max Andersen</div><br /><br />
<div class='uawarticle'>The lifeblood of your business is the sales pipeline, because without sales you have a declining business model. To build your sales pipeline you need sales leads and as many as you can acquire, as cheaply and as fast as possible in a way which is sustainable. By continually pumping in sales leads, you have the raw material for your sales team to work on and help generate a constant flow of good quality prospects who will convert into paying customers.<br />
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A big problem with lead generating is the cost. Generating leads requires intelligent and daring thinking, more than a touch of psychology and the guts and desire to try new practices and ideas. This is like mining for diamonds: you have to go through a lot of junk to find the stones which are real gems and worth a lot of money. Determination and consistent patience are essential.<br />
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The Best 5 Tips for Generating Great Sales Leads<br />
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Put Together a Viral Video<br />
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Creating a viral video is not as hard as you may think. The secret sauce is not to be overtly promoting your product or service, but to create something amusing or entertaining so viewers will want to share it by email or through Facebook. Try buying some Facebook ads to promote the video (not your website) because people want to have fun on Facebook, not be sold to with a bunch of boring ads.<br />
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Always Be Selling<br />
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Always be Selling is a salesman's mantra which has worked throughout the years. Never pass up an opportunity to sell to your prospects and target market. This means making sure that every piece of marketing collateral, from humble flyers, glossy brochures and high dollar video productions carries a sales message or a Call To Action which gets the user to take the next step. The next step is whatever it is you want them to do - buy a product, complete a lifestyle survey or even watch the next funny video you created!<br />
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Leverage Your Website with SEO<br />
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Search engine optimization or SEO is the means of getting your website to rank highly for search terms (known as keywords) in the search engines, such as Google, Yahoo or Bing. There are millions and millions of searches for products and services made every day, and you want a slice of that market. Invest in a focused SEO campaign for low cost lead generation.<br />
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Promotional 'Free' Stuff<br />
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Free stuff is always loved - there is nothing better than getting something for free, even if you have to pay shipping and handling. But nothing in life is free; make sure you use promotional freebies as the stepping stone to some other behavior or call to action, and use them as a reward for that behavior.<br />
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Integrate Lead Generation Campaigns<br />
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No man is an island, and the same applies to lead generation campaigns. Launch multiple campaigns at the same time and make them work together for optimal results. Think holistically and make your campaigns mutually supportive of one another - the value of the whole is more than the sum of its parts.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Max Andersen recommends <a href="http://www.karlhindleseo.com/ppc/">www.KarlHindleSEO.com</a> for low cost lead generation. High ROI marketing tips are found <a href="http://www.karlhindleseo.com/ppc/setting-up-a-ppc-campaign-and-the-initial-assessment/">at this link</a></div><br />
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New Unique Article!<br />
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Title: Five Great Lead Generating Tips with Low Cost<br />
Author: Max Andersen<br />
Email: karl4work@gmail.com<br />
Keywords: business, marketing, Internet, advertising, media<br />
Word Count: 518<br />
Category: Marketing<br />
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