<h2 class = 'uawtitle'>9 Ways to Improve Search Engine Optimization</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Jonathan X. Livingsworth</div><br /><br />
<div class='uawarticle'>Search engine optimization (SEO) is a very popular topic of discussion in the marketing world today. It is an extremely effective tool when done right, but can easily backfire when B2B marketers take shortcuts, use shady tricks to manipulate results, or rely on bad information.<br />
<br />
If it seems too good to be true, it probably is! Ignore the tricks, keep it simple, and follow these 9 rules to better SEO:<br />
<br />
1. Never spam or use automated links<br />
<br />
There are those that will try to convince you that using spam and automated links can aid in better SEO. This is not true! The penalties for using these methods will damage your website and reputation, in addition to filling the internet with garbage. Keep it clean and stay away from automated spam links.<br />
<br />
2. Reciprocate with link sharing<br />
<br />
Help build your business and relationships by linking back to those that link to you. It is also important to link out to other high quality websites in hopes of getting links back. With every new relevant link, SEO and brand awareness is improved.<br />
<br />
3. Do not write content for search engines<br />
<br />
Who cares about a high search engine ranking if no one can even read your article? Don't focus so much on things like keyword density that can make your writing confusing to the reader. Instead, create exciting content that people will actually want to read and even share with others. This is what improves SEO--not an abundance of keywords.<br />
<br />
4. Use the best keywords<br />
<br />
Although it may seem counter-intuitive, avoiding high traffic keywords is the best way to acheive a better search engine ranking. High traffic words are often the ones with the most competition--this can make it hard to get a high ranking and reach your targeted audience. Focus instead on low competition, low traffic words that are relevant to your business and will attract the right buyers.<br />
<br />
5. Never buy or sell links<br />
<br />
The act of buying or selling links is against the terms of service of all major search engines. It is extremely difficult for the search engines to detect, but the penalties for violating this rule are brutal. Your website will be removed so that so search will turn it up for a potential buyer. Keep your website safe and offer something besides money to get your links onto the site you want.<br />
<br />
6. Install a sitemap<br />
<br />
A sitemap is essential to bringing traffic to your site through keyword searches. Without it, the search engine cannot read your site and it will not know to include the site in search results. Installing the sitemap is easy to do, either automatically with a plug-in or manually, so don't forget about this key element of better SEO.<br />
<br />
7. Never use deceptive or unethical techniques<br />
<br />
Some people use unethical black hat techniques to increase SEO because it is easy and often produces results quickly. They may not know that these tactics are a violation of search engines' policies and, if caught, violators will get their websites banned. Even if they aren't caught immediately, the results achieved by these deceptive methods are often temporary and not worth the risk.<br />
<br />
8. Analyze everything<br />
<br />
Like a sitemap, analytics is not only important to the success of your site, but it is also really easy to set up. Once installed, you can track usage, measure keyword effectiveness and diagnose problem areas. It is the best way to understand what works and what needs improvement so visitors stay engaged throughout.<br />
<br />
9. Never solicit for links<br />
<br />
Asking for links without first establishing a relationship or offering something in return is a good way to look either very desperate or greedy. Take the time to get to know the webmaster and propose a symbiotic relationship whereby both parties benefit from link giving, not just you.<br />
<br />
Search engine optimization can increase your site's traffic and build your business. But if done incorrectly or unethically, it can damage your reputation for a long time. Do your research and don't take shortcuts. Good SEO takes time and effort, but rewards you with traffic and customers.<br />
<br />
</div><br />
<div class='uawresource'><br />
<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
</div><br />
<div class='uawlinks'>Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out <a href="http://www.pedowitzgroup.com/email-marketing-agency/">Email Marketing Agency</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">www.pedowitzgroup.com</a>.</div><br />
</div><br />
<hr><br />
<p>You are receiving this because you signed up for it on 2012-03-18 from IP 108.66.210.38</p><br />
<p>To fine-tune your selection of which articles to receive, just <a href='http://www.uniquearticlewizard.com/bloggers/'>login here</a><br>using your username: </p><br />
<p>To unsubscribe please use the following link:<br><br />
<a href='http://www.uniquearticlewizard.com/unsubscribe.php?mail=kelvinrogersholdings.empowered@blogger.com&code=36575044a9355309bd227467121a74cc'>Unsubscribe</a><br />
<hr><br />
<br />
---------------------------------<br />
New Unique Article!<br />
<br />
Title: 9 Ways to Improve Search Engine Optimization<br />
Author: Jonathan X. Livingsworth<br />
Email: rafael.e.zabala@gmail.com<br />
Keywords: digital marketing agency,online marketing company,search engine optimization,marketing firm,digital marketing,online marketing, business marketing, b2b marketing<br />
Word Count: 675<br />
Category: Marketing<br />
---------------------------------
No comments:
Post a Comment