Unique Content Article: The Ways A Website Can Make A Difference To Your Bottom Line

<h2 class = 'uawtitle'>The Ways A Website Can Make A Difference To Your Bottom Line</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Brent Peterson</div><br /><br />
<div class='uawarticle'>Did you know that a successful website can make a huge difference in your business. Sure, having a website is important but it really should be more than just a place where you have your office hours and contact information. Have you really thought about what a website should be for your business and how you can turn it into more than just a sticky note on the internet that you hope people will find?<br />
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Sure, the clients that you have now may find your website when they're in a pinch and they forget what your telephone number is but do you know how you can use a website to build your business? Once upon a time, people would search in the phone book for businesses in their local area. Now your customers will be searching the internet for everything from dry cleaners to divorce lawyers and everything in between. How can you ensure that those paying customers find your website over your competition?<br />
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While a pretty website is important and brings along with it a sense of pride, it is actually secondary to a properly optimized website. A properly optimized website is one that has key elements within it that tell search engines what your website is about and thus is ranked higher in search engine results when your potential client starts searching for your help in solving whatever problem they might have.<br />
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Just think about the angry homeowner who is searching for a plumber after his son just tried to flush a grapefruit down the toilet. Think about the angry husband who is searching for a private investigator after hearing a rumor that his wife is carrying on with the pool boy. Both of these people are likely to go searching the internet for someone to help them. They will search the internet before they pick up a newspaper or go scrounging for a coupon in the junk mail that they get every day.<br />
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But will these people find you through your website? If your website is constructed like most then sadly they won't. If your website is on page eight for the words that they are typing into the search engine then they won't even know that you're on the planet, never-mind just across town.<br />
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I hate to say this but people are lazy and it has been shown that the top spot for any search result gets approximately 80% of the love from customers. If you've never experienced what it's like to have a website that is on the top of the heap, I'll tell you that you don't even need to check to know if your website has hit that number one spot. Your telephone will tell you and you will see a surge in business that will make you think that someone is playing a trick on you.<br />
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A cleverly built website that has both internal and external elements that tell search engines that your site is very popular for a particular set of keywords will get you those top rankings. Now, even though many SEO firms might say that they have years of experience in helping companies to get those ranking, very few will actually deliver on this promise and help you to maintain those top rankings.<br />
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About the Author:<br />
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<div class='uawlinks'>Check out Ytka Ltd, a <a href="http://ytkapublishing.com/">Charlotte SEO Company</a> with the skills to put your website in front of paying customer. Discover the difference with this <a href="http://ytkapublishing.com/the-power-of-a-good-website-for-your-business.html">Charlotte website company</a>.</div><br />
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New Unique Article!<br />
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Title: The Ways A Website Can Make A Difference To Your Bottom Line<br />
Author: Brent Peterson<br />
Email: coryjean83@gmail.com<br />
Keywords: website design, website, seo<br />
Word Count: 543<br />
Category: Marketing<br />
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