Tuesday, May 29, 2012

Unique Content Article: How to Write Subject Lines that Get Results

<h2 class = 'uawtitle'>How to Write Subject Lines that Get Results</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Juan McLaughlin</div><br /><br />
<div class='uawarticle'>Email marketing is all about getting the variables right. One of these variables is the subject line of your email. The subject line of your email can be compared to the headline of an article or book title. Not only does it make you stand out, but it also informs your readers about your email's body. Also, if your email messages are not opened, it will serve no purpose. This article will describe a few tips for writing email subject lines that you can utilize to get the most benefit from your email marketing.<br />
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Believe it or not, the types of words included in the subject line can play a major role in the open rate of your emails. Choose words that are positive, happy, and vivid so this message can be transmitted to the reader. Of course no one is condoning going into hype the way used car salesmen of yesterday did things but to use words that have power and strike chords in an audience like: love, guaranteed, simple, and easy. These are words that resonate with readers because they've felt them too and your use of these words will encourage your audience to read your email to hear what you have to say. Even if the excitement doesn't show through there will be a definite pull by members of your audience to read the email. Focus on using these kinds of words in your subject lines if you're serious about improving performance. Avoid words like: cash, money, free, and wealthy as they are more likely to be caught by spam filters.<br />
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Don't litter your subject line with capital letters. Many people associate that practice with spammers. Sometimes, email programs will even send it automatically to spam folders. The best course of action most of the time is only to capitalize the first word of your subject line. It's possible to get a great response even if you don't do that. There are quite a few people who do business online that find it incredibly rule to use all capitals. In no way should your email subject line look or sound unprofessional. It is important to maintain even the smallest edge you can manage.<br />
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Show your audience how certain actions can benefit them by saving them time. People today are always in search of ways to save time. Convince your audience that your email can help them save time and they'll be your own personal captive audience. One example would be for weight loss marketers to promise a weight loss of so many pounds in so many days. Can you see how that would be attractive to an audience?<br />
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You don't need major training in order to write attention grabbing and action pulling subject lines but these tips will certainly help.<br />
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New Unique Article!<br />
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Title: How to Write Subject Lines that Get Results<br />
Author: Juan McLaughlin<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 463<br />
Category: Marketing<br />
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