Unique Content Article: The 5 Worst Mistakes of QR Code Marketing

<h2 class = 'uawtitle'>The 5 Worst Mistakes of QR Code Marketing</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Pete Waterland</div><br /><br />
<div class='uawarticle'>QR code marketing has been all the rage for the last couple years. Therefore, you 'd believe that marketers would have figured out the best ways to use QR codes properly by now. It's too bad how far from true this is. Marketers need to zoom out and look at the entire picture. It feels like sometimes they are too close to the tree to even see the forest, if that makes sense. I digress.<br />
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Listed below are five reasons why your QR code marketing sucks:<br />
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It points to your main web page. Unless you're running an advertisement for pure brand awareness, it's not often when it makes sense to drive people to the main page of your site. As a consumer, it's remarkably irritating to go through the cumbersome process of firing up your QR code reader only to be dropped on a main site that is only slightly pertinent to the advertisement. Marketers ought to think of the total user experience when using QR code marketing.<br />
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Your site is not mobile optimized. Come on people, think about it. Consumers scan QR codes with mobile devices. Make sure you're offering them a comprehensive customer journey.<br />
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It's horribly placed. Another blundered marketing approach that frequently boggles the minds of consumers-- QR code placement. Have you ever attempted to get out your phone and scan a QR code on a billboard on the side of a road? Oh yeah, you most likely would not be here to read this. Or how about almost breaking your fingers to grab your phone from your bag once that QR code is streaked during that 15 second TV spot?<br />
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It doesn't deliver value. Giving value to customers is marketing 101. Consider your marketing more of an approach uniquely help your audience and prospects rather than a means of promo-- remember this and your QR code marketing should stay out of difficulty. In other words, treat your clients and they'll return the favor.<br />
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It fails to have a call to action. Just positioning a QR code on your marketing materials does not scream, "scan me!" Advise people what the reward will be. What is the value they'll be getting from scanning it? Make them a deal they can't refuse and your scan rate percentages will increase.<br />
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Consider yourself warned. Spread the advice. It is every marketers' responsibility to utilize QR code marketing responsibly because too much misuse will leave us all with a marketing tool that potential customers just do not respond to.<br />
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<div class='uawlinks'>Interested in discovering more about <a href="http://goarticles.com/article/The-5-Most-Common-QR-Code-Marketing-Mistakes/7052467/">strategic marketing</a>? You can always check out this other article on <a href="http://www.amazines.com/article_detail.cfm?articleid=5034177">strategic marketing for email</a>.</div><br />
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New Unique Article!<br />
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Title: The 5 Worst Mistakes of QR Code Marketing<br />
Author: Pete Waterland<br />
Email: petewaterland@yahoo.com<br />
Keywords: strategic marketing, marketing, advertising, small business marketing,business, business strategy,strategic planning<br />
Word Count: 415<br />
Category: Marketing<br />
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