Unique Content Article: Working As A PPC Executive

<h2 class = 'uawtitle'>Working As A PPC Executive</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Clare Westwood</div><br /><br />
<div class='uawarticle'>What Is Pay Per Click Advertising?<br />
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Pay Per Click is an internet marketing technique that is used primarily to direct traffic to a certain website. The advertisers pay the website owner (if on a site) each time the ad is clicked on. Where search engines are involved usually advertisers pay a particular amount to bid on a certain phrase relevant to their target audience. Privately owned sites usually choose to charge a fixed price per click rather than using a bidding system which is more common with search engines. <br />
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Pay per click implements on an affiliate model which provides opportunities wherever people are browsing online. It offers financial rewards (usually a percentage of the total revenue) to affiliate partner sited. The affiliates provide click through to the site hoping to make a sale. Pay per click is a performance model and variations include revenue sharing models, banner ads and banner exchanges. <br />
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Sites that use PPC ads will show the ads when particular keyword queries match the advertisers selected keywords. Often ads will pop up when a site shows relevant content. These PPC ads are often referred to as being sponsored links and they show up above organic search results, as well as on sites which have a relevant theme. <br />
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PPC service providers include Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. These are the three biggest providers and they all operate on a bidding system.<br />
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PPC models are usually left open to click through abuse and other frauds. Google has now implemented an intelligence system that combats the level of abusive clicks a campaign might have. No method is perfect though as new frauds are created all the time. <br />
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When you are working in PPC attention to detail is key as often you will be dealing with large sums of money.<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>If you are loking for <a href="http://www.axis-it.co.uk/contact-us/"> agencies</a> contact Axis <a href="http://www.axis-it.co.uk/">recruitment</a> specialists.</div><br />
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New Unique Article!<br />
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Title: Working As A PPC Executive<br />
Author: Clare Westwood<br />
Email: clare.westwood@axisacco.uk<br />
Keywords: Pay Per Click, PPC, PPC jobs, IT jobs, IT careers, Axis IT<br />
Word Count: 301<br />
Category: Marketing<br />
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