<h2 class = 'uawtitle'>A Guide To Excellent Telephone Performance: How To Utilise The Phone As An Ideal Tool For Professional Communications And Marketing</h2><br />
<div style='font-style:italic;' class='uawbyline'>by David Anttony</div><br /><br />
<div class='uawarticle'>In today's business context, communication is the name of the game. Brands that communicate effectively are what customers look forward to get to know more. Enterprises that are able to get in touch with clients on a personal level are the ones that receive customer patronage. Surprisingly, these days, stiff competition in the corporate context not only concerns the competition of product lines or service offers.<br />
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Yes, The Habit Of Using The Phone Is Still Alive!<br />
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To outgrow the challenges of the corporate jungle, any business entity should meticulously conceive a marketing strategy that makes an impact in the communications arena. In this intimidating arena, where both information exchange and data transmission prevail, the simple yet efficient use of the telephone is believed to have the power to overhaul the tides of the game.<br />
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Unknown to many, the phone remains at the heart of the marketing campaign of many businesses, particularly of SMEs that seek to draw customer attention but are unfortunately constrained by financial restraints. If you're among those who have little faith in the potentials of this seemingly obsolete telecommunication device, it is about time you open your eyes to one simple truth: phone communication and usage, if done at such exceptional performance levels, can bring remarkable results for your business.<br />
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One great way to recognise the value of telephone to your business at a greater depth is to look at your current attitude towards telephone usage. According to Paul Dunn, a globally acclaimed marketing guru who's assisted over 156,000 businesses create success from scratch through his innovative audio and video programs, the possible results of a delightful customer-centric behaviour on the telephone are massive and infinite.<br />
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Seeing beyond the common value of the phone to your business is an enormous feat. Dunn's newest brainchild, PHONE RIGHT, is a 'how to sell on the phone' series that exhibits several high value specifics and gives you measurable standards that make you understand why handling the phone the right way is a must for every business and why fantastic performers on the telephone enjoy sky rocketing sales and increased revenues.<br />
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The Potentials Of Effective Phone Performance<br />
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The phone, in all its simplicity, enables you to conduct intelligent, meaningful dialogues with other individuals and professionals over vast distances, saving you a considerable amount of time, effort and resources. Through the telephone, different business facets like lead generation, sales and customer service are augmented without you having to brave the risks of incurring bloated expenses.<br />
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This business tool adds a powerful punch to your existing marketing strategy, if and only if, you become conscious of your conduct on the phone. Your phone performance matters, because it gives your clients and prospects an idea of your workmanship - the attitude and behaviour you project over the telephone nurture a lasting impression in your customers' minds. Telephone communication is a critical customer 'touch point' where you get to indirectly present you and your business.<br />
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In contrast to popular belief, telephone performance isn't just about your ability to operate the device, but rather your ability to connect with customers at the other end of the line. When you start focusing on your customers needs, your phone approach becomes more personal and result-oriented.<br />
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For Paul Dunn, the notion of building positive on-going social connections with customers on the phone is an imperative, a necessity that needs to be implemented as a way of strengthening your business core competencies.<br />
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As stated in his new PHONE RIGHT series, Dunn specifically points out that every phone dialogue is "about delighting visitors." Everyone you speak to on the telephone, according to him, is a visitor - a visitor with a particular set of requirements. And your aim, simply, is to address this set of needs with genuine concern utilising an ideal professional yet personal demeanor.<br />
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However, these steps are easier said than done. Being excellent on the phone requires training and practice. Knowing what to say, how to say it, at the appropriate time to the right person is a skill gifted only to a precious few.<br />
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Phone Marketing 101: Phone Performance Standards For Aspiring Sales Professionals And Entrepreneurs<br />
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The PHONE RIGHT series, from an objective point of view of this author who has been hit with telemarketing woes at some point, is a comprehensive, easy-to-read module that guides you all the way to distinguished telephone success. Here are useful tips and performance standards (all borrowed from the recommended series!) that can strengthen your team's phone marketing prowess, and help you turn every call into a potential sales experience.<br />
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1. Always give your 'visitors' a delightful welcome. Dunn shares the belief that anyone who interacts with you on the phone is a visitor, worthy of attention. When you pick up the phone to welcome your caller, break out into a smile, to the point of a grin. A simple smile can be heard on the phone. Your smile can easily put customers in a positive frame.<br />
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2. Pick up the phone on the second ring, within 3 to 5 seconds. This brief interval gives you time to get your smile on. A good telemarketing strategy must have a specific time frame for picking up. If you pick up the phone too quickly, you may startle callers. On the other hand, if you don't answer the phone promptly, your clients might feel that you are disregarding them. If you are a part of a small team and you're too busy trying to attend to a few other calls, you can use a by the way comment like, "By the way, if you hear a phone ringing in the background would you mind if I asked you to hold while I get it - I promise not to be long".<br />
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3. There is a proper way to answer the phone. Here is a simple format that is clear and simple: first, state a good morning or a good afternoon salutation. Identify your department. Then say "this is (first name) (last name). The focus of the answer must be on these two words: THIS IS. This word pair serves like a trigger, a cue for name exchange. When you present yourself to your caller, chances are, he or she will present herself to you too. When you utilise names in a conversation, this builds rapportt between you and your client.<br />
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4. Make it a habit to give out positive strokes. According to a research study conducted by Dr. Albert Merhabian entitled "Inference of Attitudes from Nonverbal Communication in Two Channels", the bulk of business communications is interpreted through tonality - or how the words are said. It is not only what you say that matters. How you express yourself is important as well. While talking with customers, make them feel that you're actually listening to what they say. To do so, you must overdo those words that let them know you are with them. Use phrases like "uh huh", "really", "that's great", "thank you" and so on while having conversations.<br />
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Being on the phone and not seeing your customers face-to-face is no excuse to settle for substandard communication. This is certainly not the ideal mindset to use while working on the phone - and this is the very same mindset that Paul Dunn allows you to overcome. Dunn's PHONE RIGHT stands out as a down-to-earth, practical and result-oriented feed for the sales person in you. Discover the basics and expose yourself to high value specifics that result to great, long term results for your company - it is about time you use the phone to turn calls into revenues.<br />
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New Unique Article!<br />
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Title: A Guide To Excellent Telephone Performance: How To Utilise The Phone As An Ideal Tool For Professional Communications And Marketing<br />
Author: David Anttony<br />
Email: Buy1GIVE1@gmail.com<br />
Keywords: How to sell on the phone,how to sell on the telephone,telephone,phone<br />
Word Count: 1258<br />
Category: Marketing<br />
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