Unique Content Article: Good Email Marketing Ideas That Increase Your Subscriber Base

<h2 class = 'uawtitle'>Good Email Marketing Ideas That Increase Your Subscriber Base</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Tom Taylor</div><br /><br />
<div class='uawarticle'>A carefully crafted email marketing campaign can build a large and loyal customer base. The trick is to know what your customers want and how to deliver it. This article was designed to help you create an email marketing campaign that will be effective for your business and will be pleasing to your customer.<br />
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Let customers know how to add your email address to their "safe sender list". Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.<br />
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Allow for conversation through your email marketing message campaign. Ask questions of your subscribers, or posit thought provoking queries. The responses will make your readers feel like they are part of a relationship instead of marketing targets. The responses you get will help you know where you are going right, and you might discover useful information about your base.<br />
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Be sure to include an easily-completed unsubscribe link in all of your marketing emails. Customers who are unhappy with your emails or who no longer wish to receive them can do more damage to your reputation than you might think. Reducing the size of your email list through unsubscribing is better than angering customers who no longer want your mailings.<br />
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Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer - this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.<br />
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While you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff.<br />
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Avoid over-using exclamation points in your email marketing copy. An exclamation point does not make a poor sales message into a good one. Good marketing copy is punchy and catchy on its own, without the help of added punctuation. Focus on writing quality copy, not on how many exclamation marks you can use.<br />
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Think above the fold when designing your messages. In newspapers, anything above the page folds features a lot more prominently than material lower on the page. If someone has to scroll down to see your call to action element, chances are pretty good they will not ever see it, much less click it.<br />
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Offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.<br />
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A great tip for following up with prospects is to follow up with some past conversation that has taken place through an email. Include a link on your email that lets them apply right now. The closing postscript can allow them to order with just one click by clicking on the below link.<br />
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As long as you put the tips you've read here into use, you will find that your email marketing campaigns will be effective and profitable. You'll be happy that you've put the effort into creating a plan when your sales explode!<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'><a href="http://getpaidtolearnim.com/Marenda/">Marenda</a> shares her 3 weird marketing tricks and <a href="http://www.youtube.com/watch?v=c7UoMqi8G4U">list building strategies</a> that work like a charm every time!</div><br />
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New Unique Article!<br />
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Title: Good Email Marketing Ideas That Increase Your Subscriber Base<br />
Author: Tom Taylor<br />
Email: info@championseoconsulting.com<br />
Keywords: business<br />
Word Count: 588<br />
Category: Marketing<br />
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