<h2 class = 'uawtitle'>A Beginner's Guide to Using Google AdWords</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Nicole Aurelio</div><br /><br />
<div class='uawarticle'> When you're new to Web advertising, the term pay per click advertising can sound frightening and all-too-technical for you. Actually, pay-per-click advertising, being one of the best website advertising venues, is actually an easy-to-understand idea. <br />
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The most popular pay per click advertising network is Google AdWords. It's also Google's most lucrative source of cash. All types of companies, whether an e-commerce web site, a brick-and-mortar store with an Internet storefront or one that sells services instead of physical products, can benefit in several ways from using Google AdWords. <br />
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For one thing, <a href="http://mangopublic.com/how-to-setup-google-adwords/">AdWords management</a> doesn't require you to work long hours to get you on the 1st page of Google's search results. Your AdWords ad once correctly configured can come up in any search that contains your keywords less than half an hour after you approve it for publishing. Organic S.E.O, of course, has its own benefits over using AdWords. The latter wins in the convenience department. For another, an AdWords ad never falls victim to the changes in Google's search algorithms. In stark contrast to the organic search results that appear on top of the competition one day and fighting to break into the top 5 results in the next day, your ad is usually warranted an above-the-fold placement. <br />
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So how does AdWords work? When you create an AdWord campaign, you are asked to provide keywords that have relevance to your business and a link to your site. Whenever someone searches for your keywords, your ad (Google officially calls an advertisement a Sponsored Link) appears on top or beside the organic search results. When the user clicks on your link, he proceeds to your Internet site and you pay for that single click. If , however , nobody clicks on your ad, you're not required to pay anything. <br />
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Naturally, you would like people to click on your link. The best way to make sure that your AdWords ad isn't sitting pretty and pointless on top of a search results page is to select excellent-quality keywords that are utilised by those who will really buy your product. What do we mean by a top quality keyword? It has to be specific. If you're selling a car rental business for travellers in Hawaii, for example, use "Honolulu vacation rental auto" rather than a very general "rental car" Because the latter can bring in all sorts of users who have a deep interest in rental autos, including those who would like to open a rental auto business and those that are looking to rent a auto on the other side of the planet. <br />
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Your keyword should additionally be used in the body of your ad to make it more relevant for the user. Not only that, your keyword will appear in bold so your Sponsored Link stands out. Except for using keywords, you also have to write a compelling ad strapline and body. Of course , keywords alone won't pull users in to your site. One thing that all compelling adverts have, whether they are pay-per-click advertisements or otherwise, is a clear description of the benefits that people can get from your company. You won't enjoy much in terms of space, so your copy should drive home the point inside the first few words. These are some good title examples: <br />
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- "50% Off All Women?s Shoes!"<br />
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- "Fair Trade Licensed Organic Veggies"<br />
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- "Office Supplies Delivery"<br />
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- "Buy Cheap Portables"<br />
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- "Don't Overpay for Airfare- Compare Flights on Many Airlines"<br />
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A good ad copy should also incorporate a call to action, eg the ones in the last 2 examples. A call to action typically starts with a verb, for example ?shop,? ?enter to win,? Like us on Facebook,? ?click? And ?compare? And gives the user an idea of the things which can be done if they click your Financed Link. <br />
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Once your AdWords campaign is good to go, Google will ask you to set your financial position for the day. This is one of the biggest advantages of using AdWords as you can constantly track your advertising expenditures and there's no way for you to overspend. The amount you pay is dependent on the competition for your keyword. If there are multiple advertisers utilizing the same keyword, the biggest bid appears on top of the list of Sponsored Links. <br />
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This isn't the only real way to get on top of the list, though. If the highest bid is outside your budget, a technique to get around things is to raise your keyword's Quality Score. Google determines your Quality Score by how relevant it is to the user's search. Hence, for example, you would like to beat out the top-ranking Sponsored Link, a technique to do it is to modify your keyword or to use another keyword altogether. You may enhance your home page so that the keyword employed in your AdWords ad is highly relevant to it. <br />
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When your ad is in place , there isn't a reason for you to settle. The power of any AdWords campaign lies in continually testing and improving it to see which version of your campaign brings in the biggest number of customers. <br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'>Mango Public - Mango Public helps businesses around the world get noticed online. For more <a href="http://mangopublic.com/how-to-setup-google-adwords/">help with AdWords</a>, please visit <a href="http://mangopublic.com/">www.mangopublic.com</a>. </div><br />
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New Unique Article!<br />
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Title: A Beginner's Guide to Using Google AdWords<br />
Author: Nicole Aurelio<br />
Email: dirasu.66787.0@articlesamurai.com<br />
Keywords: adwords management,help with adwords<br />
Word Count: 863<br />
Category: Advertising<br />
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