Unique Content Article: Using Direct Mail To Increase Your Profit Margins

<h2 class = 'uawtitle'>Using Direct Mail To Increase Your Profit Margins</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Monica Martinez</div><br /><br />
<div class='uawarticle'>Many Internet marketers are leaving a lot of money on the table because they aren't taking advantage of direct mail. That doesn't change the fact that this is an excellent way to bring in a lot of profit for your business. But you have to know what you're doing to make it work out for you. Getting this wrong will waste a lot of precious time along with ink and paper. When you take the right action from the very beginning you can easily avoid wasted time, effort, or paper on your part. These tips will help you avoid the pain and enjoy the pleasure direct mail can bring to your business.<br />
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Direct mail is very much like online selling tactics, where you still need to include a strong call to action. Direct mail can also be used successfully to introduce your business or products, or even to promote sales or specials you offer. If you do not include a call to action, however, your mail will most likely just wind up in a recycling bin. Any direct mail you send out needs to incorporate the action you want readers to take, whether that's visiting your site, or subscribing to your newsletter, or buying a specific product, etc. You need to be positive that you purpose is stated clearly.<br />
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You're going to need to be consistent to get results. Most email campaigns don't bring in results until the third email has been sent. Direct mail works a lot like this. It isn't necessary to send them all in a blitz mail attack one right after the other one. Once per week or so should be enough. Keep three to five in mind as the magic numbers before attempting a different method of follow up. You need people to remember your name before you attempt a new method of reaching out to them.<br />
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Never send a single piece of direct mail without a follow up plan in place. It's possible to do this with another piece of direct mail. However, if you have the option, a phone call is even better. This is how you show potential customers that your customer service goes one step above and beyond. Obviously this is easier to do when you are sending your direct mail out in small batches at a time. Still, it's worth doing. Keep it simple. Let them know about the mail you sent and ask for their thoughts or even if they've seen it. It's little things like this that convert someone thinking about doing business with you into a paying customer.<br />
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Direct mail is not dead by any stretch of the imagination. Don't listen to anybody who says this to you. The thing is that most people have forgotten all about it in search of shinier products that promise instant gratification. You never know, the right piece of direct mail can take your business from "how hum" to "holy cow!"<br />
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About the Author:<br />
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New Unique Article!<br />
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Title: Using Direct Mail To Increase Your Profit Margins<br />
Author: Monica Martinez<br />
Email: Submissions@robselaney.com<br />
Keywords: make money online,work from home,marketing,business<br />
Word Count: 490<br />
Category: Marketing<br />
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